Stephen Cassell

About Stephen Cassell

 A growth‑focused Chief Marketing Officer and strategic advisor Stephen partners with CEOs and private equity investors to accelerate enterprise value creation. A seasoned operating executive, he steps into complex, regulated environments to lead go‑to‑market strategy, digital transformation, and AI‑enabled initiatives. He builds and scales modern marketing organizations that align brand, demand generation, and technology to business objectives. Known for hands‑on leadership and rapid impact, Stephen helps leadership teams drive measurable EBITDA growth, improve customer experience, and position their organizations for sustainable, long‑term success. 

How Stephen has Helped Businesses Grow

• Led the redesign of growth, retention, and commercial platforms at Point32health, expected to unlock to $25 million in enterprise value through improved efficiency, customer retention, and cross‑sell performance in a regulated healthcare environment
• Drove private equity value creation advising growth and competitive strategy across 60 global markets at HH Global. Strengthened go-to-market execution and sales readiness across priority global accounts and RFPs.
• Scaled a $180 billion health services platform (Cigna’s Evernorth) following a major acquisition and enterprise integration of Express Scripts.
• Improved operating leverage across a $100 billion portfolio by strengthening brand governance and commercial clarity post‑merger. Built a scalable, full-funnel commercial and engagement platform supporting sustained growth.
• Delivered sustained enterprise growth managing $100 million in global marketing investment across brand, communications, and sponsorships. Oversaw global teams of 250 professionals.
• Scaled and commercialized a flagship financial product to $9 billion in annual billings—the most profitable product in American Express Company history—through global expansion and lifecycle management.
• Significantly improved customer satisfaction rankings and strengthened commercial performance across retail and institutional segments at HSBC.
• Delivered double‑digit revenue, market‑share, and profitability gains at Stryker during a business‑unit turnaround with full P&L accountability. Expanded in new Geographies.
• Serves in advisory and board-related roles, including work with mission-driven organizations.

Executive Experience

• Chief Marketing, Brand & Communications Officer, Point32Health
• Interim Chief Marketing Officer, HH Global (Blackstone Portfolio Company)
• Senior Vice President & Chief Brand Officer, The Cigna Group
• Vice President, Marketing – Private Bank (Latin America), J.P. Morgan Chase & Co.
• Director of Marketing, HSBC
• Vice President, Stryker
• Director, New Product Development, American Express

Education

• MBA, Wake Forest University School of Business
• Bachelors Degree, Bates College