Stephen Cassell

About Stephen Cassell

A growth-focused CMO, CGO and strategic advisor, Stephen partners with CEOs and private equity investors to accelerate profitable growth and enterprise value creation. A seasoned operating executive, he steps into complex businesses, including regulated sectors, to sharpen go-to-market strategy, launch new products and businesses, and strengthen brand, positioning and demand. He builds and scales high-performing marketing organizations that align brand, demand generation, technology and AI to business objectives. Known for hands-on leadership and rapid, measurable impact, Stephen helps leadership teams drive revenue and EBITDA growth, improve customer experience and position their organizations for sustainable, long-term success.

How Stephen has Helped Businesses Grow

• Enterprise Marketing Transformation: Restructured Point32Health's post-merger marketing organization, aligning roles, resources and capabilities and identifying $25M+ in efficiencies and value creation.
• Portfolio Strategy & Commercialization: Helped create Evernorth following Cigna's acquisition of Express Scripts and shape the broader portfolio architecture, organizing the enterprise around clearer businesses, customer propositions and go-to-market strategies. Evernorth became a $100B+ health-services growth platform delivering sustained double-digit growth.
• Positioning & Go-to-Market Strategy: Repositioned Blackstone-backed HH Global following multiple acquisitions, bringing its expanded portfolio of capabilities into a clearer customer value proposition, messaging and go-to-market approach to strengthen sales readiness, cross-sell and market positioning.
• Demand Generation & Customer Acquisition: Rebuilt Point32Health's consumer acquisition engine through better targeting, demand generation and funnel management, increasing conversion from below 20% to 25–30% and delivering 105% of acquisition goals.
• Customer Experience & Performance: Built HSBC Mexico's first enterprise-wide customer experience measurement system across web, branch, ATM and phone channels, creating accountability across approximately 1,200 branches and helping move customer satisfaction from #119 to the top 10.
• New Product Launches: Developed and launched the Centurion Black Card for American Express Mexico, combining customer insight, positioning and commercialization to generate $30M+ in pre-tax income in its first six months, with the proposition subsequently expanding globally.
• Marketing Organization Transformation & Executive Advisory: Advised Teladoc Health's new Chief Communications and Brand Officer on restructuring the brand and internal agency organizations, aligning priorities, capabilities and investment to better support business growth.
• Mission & Purpose-Driven Organizations: Applies commercial growth and marketing experience to mission-driven organizations, including as a fiduciary board member of Ascendus.

How Stephen Leverages AI for Business Impact

• Builds and scales AI-enabled demand generation to improve targeting, pipeline quality, funnel conversion and customer acquisition economics across B2B, B2B2C and DTC businesses.
• Applies AI, analytics and advanced measurement to improve commercial performance, marketing investment decisions and identification of profitable growth opportunities.
• Accelerates market, customer and competitive intelligence with AI to pressure-test assumptions, sharpen growth strategy and positioning, and move faster into go-to-market execution.
• Strengthens brand visibility in AI-powered discovery, improving how companies are discovered, understood and represented across AI search and answer engines.
• Transforms marketing organizations for AI and agentic workflows, augmenting people, automating work and reshaping roles and capabilities to increase speed and productivity.
• Turns AI from isolated use cases into enterprise growth capability, connecting AI to commercial priorities with the ownership, measurement, governance and human oversight needed to move faster from insight to strategy to execution.
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Executive Experience

• Chief Marketing, Brand & Communications Officer, Point32Health
• Interim Chief Marketing Officer, HH Global (Blackstone Portfolio Company)
• Chief Brand Officer, The Cigna Group
• Senior Advisor to Chief Brand and Communications Officer, Teladoc Health
• Vice President, Marketing – Private Bank (Latin America), J.P. Morgan Chase & Co.
• Director of Marketing, HSBC Mexico
• Vice President, Stryker
• Director, Marketing & New Product Development, American Express

Education

• MBA, Wake Forest University School of Business
• Bachelors Degree, Bates College

Download Stephen's Resume Here