Doug Bell

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A 20-year SaaS and technology veteran, Doug is adept at driving revenue growth across well-known brands and nimble startups. A gifted strategist, storyteller, and hands-on leader, he passionately unleashes the power of communities, brand advocacy, and the wrap-around marketing mixes that drive sustainable growth. Organizations looking for breakout growth while facing diminishing returns from their go-to-market approach seek Doug’s help.
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The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge

The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge

Tue, Apr 22, 2025 | Posted by Jyotsna Makkar

This is Part 2 of the Revenue-Ready Marketing Playbook, a 4-part series for mid-market CEOs who want marketing to move the needle.

A CEO once said to me, “We know our product delivers real value. Our customers are happy. But when we show up in the market, it feels like we’re saying the same thing as everyone else.”

That stuck with me, not just because it was honest, but because it’s common. In crowded markets, sounding the same is the fastest way to become invisible. Buyers tune out. Sales cycles drag. Margins shrink. And despite how strong your actual offering is, you keep getting boxed in as “just another option.”

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