Michael Regnier

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A highly accomplished executive sales leader with a track record of driving revenue growth, Michael builds high-performance teams and cultivates strategic partnerships resulting in successful exits. A seasoned professional with extensive experience in the Healthcare, SaaS and Analytics industries, he delivers enhanced revenue generation through development and implementation of innovative strategies and approaches. Proficient in designing and applying compelling GTM messaging in partnership with CEOs and CMOs, he fosters a culture of collaboration, accountability and “strategic iteration” to achieve sustainable business growth.
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Recent Posts

Your Buyers Have Already Shortlisted You—Or They Haven't

Your Buyers Have Already Shortlisted You—Or They Haven't

Wed, Sep 2, 2026 | Posted by Sabrina Donley

 

Executive Takeaways

  • 95% of B2B buyers purchase from the vendors on their initial shortlist, formed before any formal buying process begins.
  • That shortlist is increasingly built inside AI platforms your analytics can't see.
  • AI referral traffic is roughly 1% of total website traffic, yet 15% or more of conversions appear to originate from AI-influenced research, a gap standard attribution misses entirely.
  • If you're not on the Day One list, spend alone won't fix it.

Part 3 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.

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