Per Ohstrom

About Per Ohstrom

A B2B marketing and strategy driver, Per brings 20+ years of international marketing and P&L leadership in $1-2 billion blue chip and private industrial companies. He supports CEOs that want to make their companies more market focused, building cross-functional teams that consistently perform. With a track record in manufacturing, construction equipment, equipment rental, MRO supplies, supply chain, specialty chemicals and other industries, he brings advanced marketing experience to industrials. Per is a creative problem solver, a people person working well in matrix organizations. He likes to tackle complex issues and drives for practical results.

How Per has Helped Businesses Grow

• Grew diamond tool sales at HTC/ Husqvarna through competitor benchmarking, formulation of value propositions, sales force training and monthly sales campaigns. Metal and plastic diamond tooling revenue increased 30% YOY, with product margins exceeding 60%.
• Grew Xylem $300M pump business 20% over 16 months, via entry into emerging gas fracking water management segment, and by leveraging installed base for parts and service sales.
• Developed a 5-year strategic plan at CHEP. Growth came from entering new high volume market segments in private label products and beverage bottling/ distribution. I also launched new offerings and implemented value- based pricing. In two years, annual sales increased by $200M.
• Added 4,000 new accounts launching value-added services and campaigns, leading $51M retail product range and merchandising across 450 branch locations at RSC/ United Rentals.
• Improved gross margin by 150 basis points using a velocity-based pricing model at Hagemeyer.

Client Resources

• Tariffs and Your Next Chapter | From Cost Burden to Market Edge: Turning Tariffs into a Competitive Advantage
• Tariffs and Your Next Chapter | The 5 Biggest Mistakes Leaders Make Around Tariffs
• Tariffs and Your Next Chapter | Buying in a Tariff Economy: Smarter, Not Cheaper
• Tariffs and Your Next Chapter | Selling Through Tariffs: Avoiding the Pricing Traps
• Tariffs and Your Next Chapter: Turning Disruption into Go-to-Market Growth

Executive Experience

• VP of Sales, System Improvements, Inc.
• President, HTC, Inc./Husqvarna
• VP of Marketing and Business Development, Xylem
• VP of Marketing, RSC/United Rentals
• SVP, Vallen, formerly Hagemeyer North America
• Director of Marketing, CHEP
• Worldwide Marketing Manager, Coatings Division, Rohm and Haas
• Global Marketing Manager, Arizona Chemical Division, International Paper

Clients Served

• easyXAFS (Tech)
• EARTHRES (Engineering)
• ERL (Marine)
• Fumex (Manufacturing)
• Forge (Water & Wastewater)
• Harben (Manufacturing)
• K-Con (Construction)
• KECO (Manufacturing)
• Omnitec (Manufacturing)
• Resodyn (Technology)
• STOTZ (Manufacturing)
• PEAK Metrology (Manufacturing)
• AZPRO (Printing)
• Shamrock Environmental (Water & Wastewater)
• Specialty Machine (Manufacturing)
• H+M Industrial EPC (Construction)
• ECS Environmental Solutions (Manufacturing)
• Service Heat Treating (Manufacturing)
• Southern Skid (Manufacturing)
• CapitalWorks (due diligence of manufacturing company)
• Vivify (Specialty chemicals)
• ProPac (Distribution)
• Avid Solutions (Technology)
• Brilliant (Specialty Chemicals)
• Trystar (Power Solutions)
• HK Solutions (Environmental Services)

Education

• MBA, Northwestern University
• BS, Economics, Industrial Marketing, Business Law - Lulea University of Technology

Download Per's Resume Here