Per Ohstrom Headshot

Per Ohstrom

Partner & CMO
Works with small and mid-size private and PE-owned industrial and B2B service companies to create and execute strategies for profitable growth.

About Per Ohstrom

A B2B marketing and strategy driver, Per brings 20+ years of international marketing and P&L leadership in $1-2 billion blue chip and private industrial companies. He supports CEOs that want to make their companies more market focused, building cross-functional teams that consistently perform. With a track record in manufacturing, construction equipment, equipment rental, MRO supplies, supply chain, specialty chemicals and other industries, he brings advanced marketing experience to industrials. Per is a creative problem solver, a people person working well in matrix organizations. He likes to tackle complex issues and drives for practical results.

How Per has Helped Businesses Grow

  • Grew diamond tool sales at HTC/ Husqvarna through competitor benchmarking, formulation of value propositions, sales force training and monthly sales campaigns. Metal and plastic diamond tooling revenue increased 30% YOY, with product margins exceeding 60%.
  • Grew Xylem $300M pump business 20% over 16 months, via entry into emerging gas fracking water management segment, and by leveraging installed base for parts and service sales.
  • Developed a 5-year strategic plan at CHEP. Growth came from entering new high volume market segments in private label products and beverage bottling/ distribution. I also launched new offerings and implemented value- based pricing. In two years, annual sales increased by $200M.
  • Added 4,000 new accounts launching value-added services and campaigns, leading $51M retail product range and merchandising across 450 branch locations at RSC/ United Rentals.
  • Improved gross margin by 150 basis points using a velocity-based pricing model at Hagemeyer.

Client Resources

Executive Experience

  • VP of Sales, System Improvements, Inc.
  • President, HTC, Inc./Husqvarna
  • VP of Marketing and Business Development, Xylem
  • VP of Marketing, RSC/United Rentals
  • SVP, Vallen, formerly Hagemeyer North America
  • Director of Marketing, CHEP
  • Worldwide Marketing Manager, Coatings Division, Rohm and Haas
  • Global Marketing Manager, Arizona Chemical Division, International Paper

Clients Served

  • AZPRO (Printing)
  • Shamrock Environmental (Water & Wastewater)
  • Specialty Machine (Manufacturing)
  • H+M Industrial EPC (Construction)
  • ECS Environmental Solutions (Manufacturing)
  • Service Heat Treating (Manufacturing)
  • Southern Skid (Manufacturing)
  • CapitalWorks (due diligence of manufacturing company)
  • Vivify (Specialty chemicals)
  • ProPac (Distribution)
  • Avid Solutions (Technology)
  • Brilliant (Specialty Chemicals)
  • Trystar (Power Solutions)
  • HK Solutions (Environmental Services)


  • MBA, Northwestern University
  • BS, Economics, Industrial Marketing, Business Law - Lulea University of Technology

Download Per's Resume Here


Industry Experience Specialties
  • International Expansion
  • Competitive Strategy
  • Pricing Strategy
  • Growth Strategy
  • B2B Marketing
  • Product Development
  • Service Marketing
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