Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Rob Godlewski

A growth-oriented, process driven senior level executive, Rob offers progressive global leadership experience and commercial awareness across all aspects of business operations. With a track record of accomplishments in Corporate Strategy, Business Growth and Organizational Excellence, he creates processes and procedures that drive profitability, improve productivity, focus on continuous improvement, and decrease costs. Demonstrating dedication to the highest level of professional ethics and excellence, Rob brings exceptional communication and people skills and intuitive business judgment.

The Contrarian Brand Play: Why Right Now Is the Best Time to Invest in Brand

Fri, Sep 18, 2026 | Posted by Doug Bell

Executive Takeaways

Most companies are cutting brand spend to fund rising paid acquisition costs. That is the wrong response.
Brand awareness now drives AI citations, and AI citations drive Day One shortlist inclusion.
Google's redesign of Search makes brand recognition more important; AI systems favor brands users already know.
The companies investing in brand while competitors pull back are building advantages at lower cost.

Part 4 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.

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The Gap Between AI Output and Real Marketing Leadership

Thu, Aug 6, 2026 — Executive Takeaways AI can inform marketing strategy. It cannot own it, defend it, or answer for it when it fails. AI sounding right without the context to actually be right is the real risk. Trade-offs, risk calls, and accountability are executive work. AI can't take any of the three off your plate. Leadership owns the outcome, not the AI. A lot of CEOs are starting to ask the same question, even if they don't always say it this directly: if AI can build a strategy deck, suggest a campaign, analyze competitors, and hand back polished recommendations in seconds, why keep paying for a CMO?

Growth Insights for CEOs

Rob Godlewski

Recent Posts

The Contrarian Brand Play: Why Right Now Is the Best Time to Invest in Brand

Recent Posts

The Gap Between AI Output and Real Marketing Leadership

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