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Vickie Sherman
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Recent Posts
Is Your Contracting Business Growing on Purpose, or on Luck?
Most successful subs know their operations cold. You know your backlog, which jobs are on schedule, where labor is tight, and which estimates are due this week.
Most of you also don’t have a sales department. Business development belongs to the owner and the project managers who are already running projects, so growth work happens in whatever time is left over.
Should I Hire a Fractional CMO?
Fri, May 8, 2026 — Executive Takeaways A full-time CMO can cost $1M in year one — before the first campaign ships. Full-time CMOs optimize for tenure. Fractional CMOs optimize for outcomes. Fractional CMOs bring cross-industry pattern recognition that deepens with every engagement. Fractional leadership wins in specific, definable contexts. The next article maps exactly when.
How to Establish a Strategic Growth Plan and Justify Your Marketing Budget
Wed, Oct 25, 2023 — Accelerating Growth With Strategic Business Planning, Part 3 Post 3 of 7 in a blog series on accelerating growth through strategic business planning. Conditions move fast. Customer expectations shift, competitors adjust, and technology keeps changing how companies reach buyers. So the first question to ask about your growth plan is whether it reflects the year ahead or simply repeats the year behind.
Analyze Your Current Customers to Supercharge Your Annual Business Planning
Thu, Oct 19, 2023 — Accelerating Growth With Strategic Business Planning, Part 2 Post 2 of 7 in a blog series on accelerating growth through strategic business planning. When we ask clients why their customers buy from them, the answers fall into three groups. Some know precisely. Some do not know and say so. And some are confidently, expensively wrong.
Why You Can’t Afford to Cut Your Marketing Investment
Wed, Oct 11, 2023 — Accelerating Growth With Strategic Business Planning, Part 1 Post 1 of 7 in a blog series on accelerating growth through strategic business planning. In our last post, we made the case for why written, cross-functional planning is the first step toward building a growth system rather than just completing an annual exercise. This post gets into what that means for your marketing budget, specifically what to protect, what to cut, and how to make the call without flying blind.
Accelerating Growth With Strategic Business Planning
Tue, Oct 3, 2023 — Introduction: Take Action Now to Plan for Success Introduction to a seven-part blog series on accelerating growth through strategic business planning. The annual planning cycle is starting, which means you are sharpening your pencil, corralling your leadership team, and bracing for the meeting where everyone agrees on the number and disagrees on everything else.