Vickie Sherman

Picture of Vickie Sherman
An innovative and strategic business leader, Vickie applies experience gained in $5 million to $22 billion and Fortune 500 businesses to accelerate revenue. Bringing focus during high-stakes situations, she leads organizations through transformation—whether that’s scaling for growth, integrating after acquisitions, or navigating crisis situations. Known for eliminating silos to enhance divisional and corporate transparency, Vickie excels in organizational strategy, aligning cross-functional teams to reach consensus, determine roadmaps, and propel execution.
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Recent Posts

The Contrarian Brand Play: Why Right Now Is the Best Time to Invest in Brand

The Contrarian Brand Play: Why Right Now Is the Best Time to Invest in Brand

Fri, Sep 18, 2026 | Posted by Doug Bell

 

Executive Takeaways

  • Most companies are cutting brand spend to fund rising paid acquisition costs. That is the wrong response.
  • Brand awareness now drives AI citations, and AI citations drive Day One shortlist inclusion.
  • Google's redesign of Search makes brand recognition more important; AI systems favor brands users already know.
  • The companies investing in brand while competitors pull back are building advantages at lower cost.

Part 4 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.

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