Vickie Sherman

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An innovative and strategic business leader, Vickie applies experience gained in $5 million to $22 billion and Fortune 500 businesses to accelerate revenue. Bringing focus during high-stakes situations, she leads organizations through transformation—whether that’s scaling for growth, integrating after acquisitions, or navigating crisis situations. Known for eliminating silos to enhance divisional and corporate transparency, Vickie excels in organizational strategy, aligning cross-functional teams to reach consensus, determine roadmaps, and propel execution.
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Recent Posts

The Gap Between AI Output and Real Marketing Leadership

The Gap Between AI Output and Real Marketing Leadership

Thu, Aug 6, 2026 | Posted by Rob Godlewski

 

Executive Takeaways

  • AI can inform marketing strategy. It cannot own it, defend it, or answer for it when it fails.
  • AI sounding right without the context to actually be right is the real risk.
  • Trade-offs, risk calls, and accountability are executive work. AI can't take any of the three off your plate.
  • Leadership owns the outcome, not the AI.

A lot of CEOs are starting to ask the same question, even if they don't always say it this directly: if AI can build a strategy deck, suggest a campaign, analyze competitors, and hand back polished recommendations in seconds, why keep paying for a CMO?

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