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GEO – What it is and Why You Should Understand It
Part 2 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.
| Executive Takeaways |
| GEO is about optimizing for answers within AI search engines. Ranking well doesn’t guarantee visibility anymore – AI citations are needed too. Offsite reputation and mentions are just as critical as on-page SEO. |
Staying "Uncomfortable" with Conflict
Thu, Jul 19, 2012 — Guest Blogger - Brian Jones, Patrick Lencioni's Table Group Consulting The Best Teams Embrace Discomfort Recently I was asked by a CEO during a meeting with her team, "How long will it take for us to become comfortable with conflict?" I suspected that what she was asking was: "How long until we start disagreeing with each other without thinking about it too much in advance?" But her question (and I hope my response) led to a great discussion, for the truth is, we should never become too comfortable with conflict. It should always stay a bit uncomfortable. Here's why and how, but first, a reminder that we define conflict as "passionate debate between trusting team members in pursuit of the best idea. Conflict without trust is politics."