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Go-To-Market Cultural Alignment: The Invisible Variable in U.S. Expansion
Many companies that find success outside the United States have one thing in common: the need to succeed in the U.S. market.
That is not complicated or surprising. The United States is the largest economy in the world and, in many categories, the single biggest available market. World Bank data clearly shows the scale of the U.S. economy relative to most global markets. For companies in high-tech, scientific, medical, industrial, and systems integration sectors, the U.S. is not just attractive. It is strategic.
Company leaders want to grow. The U.S. is where they look. They are not wrong.
Sales and Marketing: Different or Two Sides of the Same Coin?
Tue, May 6, 2014 — Sales and Marketing: Why Can't We All Get Along? How many times have we all heard about the discord between the Sales and Marketing organizations? This discord intensifies based upon whether you work in a Sales or Marketing driven culture. A CEO recently asked me why these two organizations don’t work well together, and how he can improve their overall relationships, and more importantly their individual and collective effectiveness.
Overcoming Team Building Resistance
Tue, Aug 21, 2012 — I am a big believer in teams in a business environment. I don't just meant people working together well, but actively taking steps to know each other as people, form bonds and work with a common purpose. I've always tried to foster a strong team dynamic in the groups I've led, and have taken active steps to create an environment in which those bonds could grow.
Staying "Uncomfortable" with Conflict
Thu, Jul 19, 2012 — Guest Blogger - Brian Jones, Patrick Lencioni's Table Group Consulting The Best Teams Embrace Discomfort Recently I was asked by a CEO during a meeting with her team, "How long will it take for us to become comfortable with conflict?" I suspected that what she was asking was: "How long until we start disagreeing with each other without thinking about it too much in advance?" But her question (and I hope my response) led to a great discussion, for the truth is, we should never become too comfortable with conflict. It should always stay a bit uncomfortable. Here's why and how, but first, a reminder that we define conflict as "passionate debate between trusting team members in pursuit of the best idea. Conflict without trust is politics."