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The CEO's Role as Champion of the Unified GTM Operating Model
Tue, May 26, 2026 |
| Executive Takeaways |
| The CEO must be the architect and champion of the GTM model — not its operator. |
Phoenix Rising: Reinventing B2B SMBs in the Fires of Disruption
Tue, Mar 5, 2024 — Certain dynamics can make a CEO think more than twice about how to ensure their company is not “left behind” like archaic brands of the past. Remember BlackBerry? Blockbuster? Yahoo? Their riches-to-rags stories reveal that these companies did not stay agile, ignored market warning signs, and found themselves severely impacted or bankrupt.