Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Selecting a Strategy for Market Leadership: Part Four

Thu, Oct 15, 2020 | Posted by Per Ohstrom

Evaluating Your Strategic Options

Hopefully, in our last two blogs (Part Two and Part Three), you have learned a great deal about the influence that your industry and coming trends will have on your company’s overall success in the marketplace.

Against the backdrop of the keen market analysis we worked through in each of the past two blogs, you now are in a position to make some tough decisions and choices. A competitive strategy must be fact-based and informed by industry analysis. By working through the steps in the previous articles, we laid a solid foundation for this strategy.

Read More

It’s Not Too Late to “Act Digital”

Wed, May 20, 2020 — Sometimes events get ahead of you. Did you have intentions of implementing a business continuity plan for your business but perhaps it just never got the priority needed to get it defined and operational? Because of events like COVID-19—events we can’t control—now is the time to make it a priority and make it happen. The adoption of “digital” in your business may be another of these initiatives with great intent and little traction. With the need for increased abilities to manage your employees, and your customer acquisition and relationships more virtually, you may be behind the curve.

Slam Dunks that Aren’t

Wed, Oct 30, 2019 — It might be correct to tell a basketball player that the best way he or she can score points is to dunk the ball through the hoop. Correct, that is, if the player is, say, 6’6” or taller. That advice, however, is not very useful for a player that’s 5’6”.

2019 Top Internet Trends and How They Impact Your Business

Tue, Jun 25, 2019 — For at least the past decade, developments in digital marketing – and technology in general – have served to disrupt virtually every industry. Whether you manufacture a product or deliver a service, your business undoubtedly has been roiled by digital developments, and their impact on the expectations – and buying behavior – of your customer base. Keeping apace with forthcoming developments can help any business better prepare for what’s to come – altering practices to successfully navigate this digital-first world.

The Digital Crystal Ball: Three Ways to Use Predictive Analytics at Your Company

Fri, May 17, 2019 — The crystal ball—oft spoken of in folkloric terms, but never available when you need it—has entered the realm of the possible. In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future—using data, and not crystalline, to gaze forward at where our business is going. Predictive analytics—the process of using new and historical data to foresee the result, activity, behavior, and trends of our consumer base—is the key that is making successful businesses, well, successful. Enterprises primed for growth in today’s hyper-competitive marketplace are using predictive analytics to gain a deep understanding of the customer base to maximize revenue, efficacy of marketing budgets, and, of course, profits.

Growth Insights for CEOs

Selecting a Strategy for Market Leadership: Part Four

Evaluating Your Strategic Options

Recent Posts

It’s Not Too Late to “Act Digital”

Slam Dunks that Aren’t

2019 Top Internet Trends and How They Impact Your Business

Stay up-to-date with the latest from Chief Outsiders

The Digital Crystal Ball: Three Ways to Use Predictive Analytics at Your Company

With CMOs located: