Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Part Two: How Does Employee Engagement Win the Growth Game?

Wed, Dec 11, 2019 | Posted by Marc Umscheid

Shaping a High Performing Culture is a Top-Down Commitment

Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting

In our previous blog, we established the importance of corporate culture in the paradigm of business success. Commit to it, and reap myriad rewards, including better hires, more efficient business practices – and more revenue.

But, allow your culture to become toxic, and you place more at risk than just caustic commentary at the water cooler. Like any living, breathing organism, toxicity can infect the corporate ecosystem as well – and the responsibility to ensure a healthy, positive environment starts at the top!

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2019 Top Internet Trends and How They Impact Your Business

Tue, Jun 25, 2019 — For at least the past decade, developments in digital marketing – and technology in general – have served to disrupt virtually every industry. Whether you manufacture a product or deliver a service, your business undoubtedly has been roiled by digital developments, and their impact on the expectations – and buying behavior – of your customer base. Keeping apace with forthcoming developments can help any business better prepare for what’s to come – altering practices to successfully navigate this digital-first world.

The Digital Crystal Ball: Three Ways to Use Predictive Analytics at Your Company

Fri, May 17, 2019 — The crystal ball—oft spoken of in folkloric terms, but never available when you need it—has entered the realm of the possible. In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future—using data, and not crystalline, to gaze forward at where our business is going. Predictive analytics—the process of using new and historical data to foresee the result, activity, behavior, and trends of our consumer base—is the key that is making successful businesses, well, successful. Enterprises primed for growth in today’s hyper-competitive marketplace are using predictive analytics to gain a deep understanding of the customer base to maximize revenue, efficacy of marketing budgets, and, of course, profits.

Maximizing your Digital Marketing Channel Mix

Wed, Apr 17, 2019 — “Going digital” with your marketing mix has never been more essential. Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. Though search marketing, display advertising, social media, and mobile remain the mainstays of a digital advertising footprint, each has its role in supporting a particular business objective. When integrated properly, they maximize how we attract consumers, and turn visits into revenue. But before you leap into the digital marketing fray, it’s critical to understand your enterprise’s goals and objectives: Are you seeking to simply educate the public about an innovative offer (market education)? Do you want a target audience to gain greater awareness of your offering as a viable alternative (Brand Awareness)? Are you simply looking for more people to buy your product (raw traffic)? Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)?

How Small- and Mid-sized Business (SMBs) Can Execute the “Virtuous Cycle” of Digital Growth

Thu, Dec 13, 2018 — This is the final installment in our series. This article will emphasize effective adoption of best practices, offer a logical sequence to implementation, and discuss building organizational and program maturity. This article will help you understand how to achieve “digital growth champion” status. This is also the last in a series of five articles focused on helping executives in small- and mid-sized businesses utilize digital technologies effectively to assist in accelerating revenues and profits. If you missed the first four articles, you can find them here: Article 1 Article 2 Article 3 Article 4

Growth Insights for CEOs

Part Two: How Does Employee Engagement Win the Growth Game?

Shaping a High Performing Culture is a Top-Down Commitment

Recent Posts

2019 Top Internet Trends and How They Impact Your Business

The Digital Crystal Ball: Three Ways to Use Predictive Analytics at Your Company

Maximizing your Digital Marketing Channel Mix

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How Small- and Mid-sized Business (SMBs) Can Execute the “Virtuous Cycle” of Digital Growth

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