Growth Insights for CEOs
Advice for CEOs on Growth and Scaling

The CEO's Role as Champion of the Unified GTM Operating Model
Tue, May 26, 2026 | Posted by The Chief Outsider
| Executive Takeaways |
| The CEO must be the architect and champion of the GTM model — not its operator. |
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Wizard or Witch? How to Keep Your Business Ahead of the Tornado
Tue, Mar 21, 2023 — My little sister, the owner of an upscale hair salon in Georgia, called last week. Twice. No message. In our family that means a twister has touched down in the backyard, so “call me back – now.” I eventually reached my dear sis and she spat, in a Wizard-of-Oz-Lions-and-Tigers-and-Bears-Oh-My tone of voice, her concerns over the economy. The collapse of two banks. Rampant inflation.
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