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Steffes - Defining Manufacturer’s Brand to Expand into New Markets
Steffes worked with Chief Outsiders to define its brand and an integrated strategy in order to expand into new markets. Read the case study.
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Al's Formal Wear - Counterattacking Competition by Targeting New Markets
Al’s Formal Wear rents tuxedos through its 100 stores in six states. The brand had been steadily losing market share to the much-larger Men’s Wearhouse brand due to its more aggressive (TV dominant) a...
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