News & Press Releases

Chief Outsiders Marks Milestone With 500th Client Fiesta Mart

The strategic marketing consulting firm’s fractional “Executives as a Service” model resonates in today’s “gig” economy, leaders say

Fiesta-Mart-logo.jpg

HOUSTON, TX – July 25, 2017 – Executives-as-a-Service firm Chief Outsiders has signed its 500th client – a milestone made possible by today’s “gig” economy that supports the use of right-sized executive engagements.

By partnering with Chief Outsiders to retain a fractional chief marketing officer to facilitate its growth objectives, Fiesta Mart, a neighborhood market with locations throughout Texas, became the 500th client of Chief Outsiders – remarkable for a management consulting practice that’s just eight years old.

“The accelerating economy and technology-driven competitive forces make it more important than ever that growth and mid-sized companies move quickly to shore up their business model,” said Art Saxby, founder and principal. “Chief Outsiders’ ‘Executives-as-a-Service’ model resonates perfectly in today’s ‘gig’-economy, where businesses are selecting the resources they need for specific purposes, without protracted searches and the burden of adding executives to the payroll.”

Chief Outsiders’ fractional model delivers experienced Chief Marketing Officers to companies at a growth inflection point in their business. Once engaged, the Chief Outsider quickly becomes embedded with the company, using a proprietary framework called ‘The Growth Gears’ to gain insight, create go-to-market strategy, and plan the execution from this proven, market-driven framework to foster business success.

“We had our Marketing VP resign for personal reasons, and we needed to keep the momentum going in our retail business,” said Alex DeAraujo, operating director at ACON Investments, the private equity company that owns Fiesta. “I reached out to Chief Outsiders, and within two to three days, we had four viable candidates presented to us.”

“We scheduled calls to determine the best fit in two to three days, and had a capable CMO on site at the company two to three days later,” DeAraujo continued. “We are still very early in our engagement…but so far, so good!”

Today, more than 50 such fractional CMOs span the country, delivering growth-oriented go-to-market strategies. More than 20 of those CMOs joined the Chief Outsiders’ ranks in 2016, a year of exponential growth at the firm.

A thought leader in the “Executives-as-a-Service” space, Chief Outsiders also offers myriad resources to businesses, including a book titled “The Growth Gears,” co-authored by principals Art Saxby and Pete Hayes; a CEO blog, which delivers a steady diet of growth insights; and an award-winning Private Equity blog, which helps PE executives accelerate portfolio company growth.

About Chief Outsiders

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 50 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 500 client companies to drive growth strategy and execution plans for a fraction of the cost of a full time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past three years by Inc Magazine as one of the 1,000 fastest growing privately held companies in the US, and was recognized in the Houston Business Journal's Fast 100. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.

CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com