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Chief Outsiders Fractional CMO, Chris Wallner, used market insights to develop a repeatable go-to-market process to enable expansion into new verticals.
5.27.2021 — Trade shows are making a comeback. Per Ohstrom takes a look at planning, executing and following up on highly effective shows. Let’s also explore what metrics to use for success. Read the full Article.
4.29.2021 — CMOs will have a lot on their plates in the near future. The annual survey by Chief Outsiders identified the following top five things CMOs are expected to manage in 2021. Read the Article here.
4.16.2021 — CMO Per Ohstrom shares a five-step process for scoping opportunities and devising a strategic planning process. Read the Article here.
2.18.2021 — SWOT analyses can help you improve your business. They also come in handy when sizing up a new, or maybe a fast-growing, competitor. Read the Article here.
1.5.2021 — As markets gradually start emerging from COVID-19, a good solid market presence will become more important than ever. Read the Article here.
11.5.2020 — Marketing works on a longer term and should always have a market-based view. The sales function operates on a shorter horizon and has a more tactical, customer-focused view. Read the Article here.
8.19.2020 — The pandemic has a hold on the economy, nonresidential projects are postponed or canceled, and it’s safe to say COVID-19 won’t go away anytime soon. It’s anyone’s guess if our elected officials will be able to coordinate a response without damaging the economy further.
6.18.2020 — In this interview series, we are exploring the subject of dealing with crisis and how to adapt and overcome. The context of this series is the physical and financial fallout that resulted from the COVID 19 pandemic. Crisis management is one characteristic that many successful leaders share in common, and in many cases, it is the most important trait necessary to survive and thrive in today’s complex market.