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Concrete Decor: Sales and Marketing Two Sides of the Same Coin
Posted by Per Ohstrom
Marketing works on a longer term and should always have a market-based view. The sales function operates on a shorter horizon and has a more tactical, customer-focused view. Read the Article here.
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Per Ohstrom
A global B2B marketing and sales driver, Per brings 20+ years of senior level marketing experience in $1-2 billion blue chip industrial companies. A servant leader, he delegates and empowers without losing focus on results. With a track record in manufacturing, construction equipment, equipment rental, MRO supplies, supply chain, specialty chemicals and other industries, he is a people-centered leader, an effective communicator and builder of cross-functional teams. A strong team player and creative problem solver, Per deals comfortably with ambiguity and is effective in matrix organizations.
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