News & Press Releases

Pete Hayes

Co-Author of #1 Amazon Best Seller "The Growth Gears" and Co-Principal of Chief Outsiders since 2010, Pete Hayes possesses an impressive track record of success in global marketing, promotion, brand development and consulting. He has held executive marketing positions with Fortune 100 companies, managing $50 million budgets, and he has also played key executive management roles in helping startups grow from first steps to over $1 billion in revenue. He enjoys speaking to CEO Peer Boards as well as to Business Schools.

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Seasoned Marketing Operating Executive to Drive Revenue Growth and Value Creation for Chief Outsiders Clients

4.2.2026 | Posted by The Chief Outsider

Driving digital transformation, AI-enabled marketing, and brand reinvention, for healthcare, financial services, and technology companies, Stephen Cassell joins Chief Outsiders as a fractional CMO.

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Ad Age: 5 Marketing Job and Hiring Trends to Know Right Now

4.4.2024 — CMO title is under new pressure as Starbucks shows—plus, more brands turn to freelancers and CPGs promote from within. Read the Article here.

CEOWorld Magazine: More CMOs Being Called to Power Growth, Drive Near-Sales

3.21.2023 — The challenging year ahead will provide CEO-endorsed CMOs with the opportunities to not only grow their own companies’ balance sheets but also to prove the strength of the new programs of digital and AI-powered marketing campaigns. Read the full article here.

Young Upstarts: Companies Must Focus On Growth, Not Recession

10.10.2022 — In today’s turbulent economy, the average consumer and CEOs are more likely to react to news headlines and stock market trends than market insights. As a result, corporate decision-makers might completely abandon a core strategy or delay critical execution tactics based on a sick feeling in the gut. Read the Article here.

YFS Magazine: What Every CEO Should Know About Talent-as-a-Service

10.20.2021 — The pandemic has accelerated the emergence of Talent-as-a-Service. With diligent vetting businesses and freelancers can win big in the growing gig economy. Read the Article here.

1to1 Media: Survey: 67% of CEOs Expect to Hit Original 2020 Growth Targets

8.10.2020 — Pete Hayes, CMO and principal at Chief Outsiders, shared insights from a recent survey his company conducted with more than 170 chief executives from mid-market companies across retail, technology, construction, healthcare and others on where they expect their businesses to be 6 months from now.