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News & Press Releases
The Chief Outsider
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Recent Posts
Featured Post
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Chief Outsiders Names Dawn Werry President
Leadership move supports the firm's expansion from fractional CMO pioneer to fully integrated growth system
Acclaimed Omni-Channel Marketer Gary Stockman Joins the Team of Fractional CMOs at Chief Outsiders
2.2.2021 — Stockman is steeped in experience in growth and brand-building, with a track record of helping companies pivot their business to capture new opportunities
Manufacturing Technology Insights: 2021 Innovations: Time to Bring Operational Excellence to your Go-to-Market Programs
1.28.2021 — The best manufacturing business leaders believe in continuous improvement involving process automation and deployment of more effective technology.
TotalRetail: How Retailers Can Win Big by Embracing the Digital Consumer
1.18.2021 — What matters to consumers in 2021 is financial security, health, safety, and — especially as working from home becomes the norm — comfort. Retailers that embrace these consumer trends will be the big winners in 2021. Read the full Article here.
Chief Executive: 5 Trends That Will Impact Sales Craft In 2021
1.5.2021 — Over the next five years, the rise in digital interactions between buyers and suppliers will break traditional sales models. Here are five guidelines to ensure that your business is the 'disruptor,' not the 'disrupted.' Read the full Article here.
PMQ Pizza Magazine: 12 Trends That Will Impact the Restaurant Industry in 2021
12.1.2020 — Restaurant marketing strategy, design and internal systems will evolve for independents and chains alike in the coming year, says Doug Reifschneider of Chief Outsiders. Read the full Article.
Healthcare, Technology Marketing Leader Sarah Polk is the Latest Fractional CMO at Chief Outsiders
10.15.2020 — Polk partners with CEOs in healthcare, life sciences, technology and more to foster problem solving and explosive growth
How to Decide Whether to Get a Fractional CMO
10.5.2020 — Chief Outsiders Founder and CEO Art Saxby sits down with host Benjamin Wolf on a recent episode of the Win Win podcast. What are the differences between marketing consultants, agencies, and CMOs? When do CEOs need to bring in one versus the other? Saxby answers these questions in a recent sit-down with EOS Implementer Benjamin Wolf on his Win Win podcast. He also covers how a fractional CMO may need to be brought in to help implement a business management system like the Entrepreneurial Operating System (EOS). When asked how he came up with the idea for a fractional CMO model, Saxby explained, "I really wanted to focus on companies that were smaller, mid-sized firms. But in most cases, mid-sized companies can't afford an executive-level vice president of marketing, or they don't need them forever. That's what led to the fractional part-time idea." Watch the interview or listen to the show on Apple podcasts (https:// lnkd.in/eZ3_ris), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rock
Restobiz: Restaurants CEO's 3 tips for success during COVID-19
9.18.2020 — How to improve customer experience, capitalize on new opportunities, and implement innovative technologies. Read the Article here.
PMQ.com: 5 Leading Restaurant CEOs Offer 3 Tips for Success in the COVID-19 Era
9.16.2020 — Industry leaders recommend focusing on improving customer experience, capitalizing on new opportunities, and incorporating innovative technology.