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The Chief Outsider
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Chief Outsiders Promotes Marketing and Growth Leader, Anka Twum-Baah, to Area Managing Partner
Nation’s largest provider of Fractional Executive services to grow mid-market companies promotes Partner & CMO with a strong track record of business transformation and client success to Area Managing Partner
Recent Posts

Exhibitor: CEO Survey: Post-Pandemic Recovery Insights, Outlook from Mid-Market Companies
7.13.2020 — Chief Outsiders, the nation’s largest and fastest growing Chief Marketing Officer firm with more than 70 fractional CMOs with Fortune 500 experience, has released the results of their CEO survey about the timing and impact of a post-pandemic business recovery.

CEO Recovery Insights: Expectations & Strategies for the Mid-Market Comeback
7.6.2020 — Chief Outsiders surveys 172 CEOs of mid and lower mid-market businesses to understand CEO expectations on timing and impact of recovery.

Sales Tech Star: The Key To Post-Crisis Communications: Offense
7.3.2020 — As COVID-19 evolves, companies must proactively approach their communication strategy while aligning with their brand’s purpose.
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Jeff Loeb Rejoins Chief Outsiders to Help SaaS, Cloud and Technology Companies Build Growth Engines and Accelerate Revenue
6.22.2020 — Chief Marketing Officer and Go-to-Market expert returns to leading “Executives-as-a-Service” consulting firm

Promotion World: Why Businesses Must Act Digital - Before It’s Too Late
6.16.2020 — Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 virus pandemic, make it painfully clear that we must prioritize digital initiatives so they are in place when we need them most.

Xeicon: Survey: Problem-Solving Is Great, But Making Money Is Better
5.20.2020 — A look at the conclusions from “Market Trends 2020,” a new report from Chief Outsiders, a network of top CMOs. The bottom line: We have become accustomed to marketing being driven by buzzwords like “customer engagement” and “focus on the customer,” but those things now must be tied to real, measurable company growth.

ACG-NY and Chief Outsiders Take the Pulse of Private Equity Investors
5.13.2020 — Report entitled “The Great Commercial Engine Restart: Private Equity views as we prepare to exit lockdown” released this week.

Chief Outsiders Clients Provide Needed Support During COVID-19 Pandemic
4.28.2020 — Small- and mid-market businesses step up to provide innovations and services to help alleviate Coronavirus’ impact on the U.S.

C12 Group: COVID-19 Executive Briefing
4.23.2020 — For every COVID-19 casualty as a nation, we are losing 550+ jobs and spending $30M. We are buying lives today with lives tomorrow each day that we continue to restrict business operations. Looking ahead, there will be a tipping point when federal officials and the US Department of Treasury will be less energized to solve and fund relief.