News & Press Releases

The Chief Outsider

News and strategic perspectives from the nation’s leading fractional executive firm.

Featured Post

Veteran SaaS and FinTech Sales Leader to Accelerate Global Sales for Chief Outsiders Clients

2.13.2026 | Posted by The Chief Outsider

With a track record of sales achievement across all sizes of companies, financial institutions and SaaS companies, Calvin Steinhoff joins Chief Outsiders as a fractional CSO to Grow Sales for SaaS and FinTech Clients.

Read More

PMQ Pizza Magazine: 12 Trends That Will Impact the Restaurant Industry in 2021

12.1.2020 — Restaurant marketing strategy, design and internal systems will evolve for independents and chains alike in the coming year, says Doug Reifschneider of Chief Outsiders. Read the full Article.

Healthcare, Technology Marketing Leader Sarah Polk is the Latest Fractional CMO at Chief Outsiders

10.15.2020 — Polk partners with CEOs in healthcare, life sciences, technology and more to foster problem solving and explosive growth

How to Decide Whether to Get a Fractional CMO

10.5.2020 — Chief Outsiders Founder and CEO Art Saxby sits down with host Benjamin Wolf on a recent episode of the Win Win podcast. What are the differences between marketing consultants, agencies, and CMOs? When do CEOs need to bring in one versus the other? Saxby answers these questions in a recent sit-down with EOS Implementer Benjamin Wolf on his Win Win podcast. He also covers how a fractional CMO may need to be brought in to help implement a business management system like the Entrepreneurial Operating System (EOS). When asked how he came up with the idea for a fractional CMO model, Saxby explained, "I really wanted to focus on companies that were smaller, mid-sized firms. But in most cases, mid-sized companies can't afford an executive-level vice president of marketing, or they don't need them forever. That's what led to the fractional part-time idea." Watch the interview or listen to the show on Apple podcasts (https:// lnkd.in/eZ3_ris), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rock

Restobiz: Restaurants CEO's 3 tips for success during COVID-19

9.18.2020 — How to improve customer experience, capitalize on new opportunities, and implement innovative technologies. Read the Article here.

PMQ.com: 5 Leading Restaurant CEOs Offer 3 Tips for Success in the COVID-19 Era

9.16.2020 — Industry leaders recommend focusing on improving customer experience, capitalizing on new opportunities, and incorporating innovative technology.

The Fabricator: Ditch the Funnel Sales Model for Go to Market

9.14.2020 — Read about the 4 steps to move from funnel to pipeline model to lead to better results. Read the Article here.

Anil Singh Delivers Transformative Digital Insights in His New Role at Chief Outsiders

9.10.2020 — Time Warner, Intuit veteran is the latest fractional CMO to join the renowned “Executives-as-a-Service” firm

Luxury Daily: 3 steps to achieving revenue growth mid-pandemic: The sales and marketing accelerator

9.10.2020 — John Baglivo, a CMO at Chief Outsiders, explains vital steps to regain revenue growth during the COVID-19 pandemic. Read the Article here.

Chief Outsiders Launches First National Ad Campaign on Mid-Market Company Growth Amid COVID-19

8.6.2020 — 60-Second Spot Running on Major Business, News Networks