News & Press Releases

The Chief Outsider

News and strategic perspectives from the nation’s leading fractional executive firm.

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Transformational Technology Marketing Executive Joins Chief Outsiders to Accelerate Client Revenue Growth

10.28.2026 | Posted by The Chief Outsider

Lisa Agona to build modern marketing engines that drive brand leadership and growth for enterprises, mid-market and PE-sponsored companies across all industries as Chief Outsiders fractional CMO.

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Tactics Magazine: Top 5 Ways Small Retailers Can Beat Amazon

3.18.2021 — Retailers will increasingly use direct-to-consumer (DTC) to challenge Amazon’s dominance. But while DTC can be effective, companies must look at multiple go-to-market channels in order to be successful. With the right approach, tools, and technology, retailers can find success. Read the full Article here.

2021 CMO Survey: Market Trends, Growth Insights from Fortune 500 Leaders

2.23.2021 — CMOs Who’ve Led Over 1,100 Companies Positive on Accelerating Economy, Opportunities for Growth

Minneapolis/St. Paul Business Journal: Content is your digital fuel

2.18.2021 — What makes a high-performing website? Effective content. Read the full Article here.

Chief Outsiders Welcomes Manufacturing Marketing Leader Rob Godlewski to its Team of Fractional Chief Marketers

2.4.2021 — Godlewski helps SMB manufacturing companies achieve market leadership by deploying omni-channel marketing and sales strategies

Strategic Digital Marketing and Customer Acquisition Leader Mike Rosenberg Joins Chief Outsiders

2.4.2021 — Rosenberg brings direct response, product development, sales leadership and branding experience to SMB and mid-market business clients

Acclaimed Omni-Channel Marketer Gary Stockman Joins the Team of Fractional CMOs at Chief Outsiders

2.2.2021 — Stockman is steeped in experience in growth and brand-building, with a track record of helping companies pivot their business to capture new opportunities

Manufacturing Technology Insights: 2021 Innovations: Time to Bring Operational Excellence to your Go-to-Market Programs

1.28.2021 — The best manufacturing business leaders believe in continuous improvement involving process automation and deployment of more effective technology.

TotalRetail: How Retailers Can Win Big by Embracing the Digital Consumer

1.18.2021 — What matters to consumers in 2021 is financial security, health, safety, and — especially as working from home becomes the norm — comfort. Retailers that embrace these consumer trends will be the big winners in 2021. Read the full Article here.

Chief Executive: 5 Trends That Will Impact Sales Craft In 2021

1.5.2021 — Over the next five years, the rise in digital interactions between buyers and suppliers will break traditional sales models. Here are five guidelines to ensure that your business is the 'disruptor,' not the 'disrupted.' Read the full Article here.