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News & Press Releases
The Chief Outsider
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Recent Posts
Featured Post
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Healthcare, Technology, and Consumer Products Marketing Leader to Drive Growth for Chief Outsiders Clients
Senior, growth marketing executive, Gokce Sezgin, to scale revenue andbuild high-performance marketing systems for clients as a Chief Outsiders fractional CMO
Promotion World: Why Businesses Must Act Digital - Before It’s Too Late
6.16.2020 — Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 virus pandemic, make it painfully clear that we must prioritize digital initiatives so they are in place when we need them most.
Xeicon: Survey: Problem-Solving Is Great, But Making Money Is Better
5.20.2020 — A look at the conclusions from “Market Trends 2020,” a new report from Chief Outsiders, a network of top CMOs. The bottom line: We have become accustomed to marketing being driven by buzzwords like “customer engagement” and “focus on the customer,” but those things now must be tied to real, measurable company growth.
ACG-NY and Chief Outsiders Take the Pulse of Private Equity Investors
5.13.2020 — Report entitled “The Great Commercial Engine Restart: Private Equity views as we prepare to exit lockdown” released this week.
Chief Outsiders Clients Provide Needed Support During COVID-19 Pandemic
4.28.2020 — Small- and mid-market businesses step up to provide innovations and services to help alleviate Coronavirus’ impact on the U.S.
C12 Group: COVID-19 Executive Briefing
4.23.2020 — For every COVID-19 casualty as a nation, we are losing 550+ jobs and spending $30M. We are buying lives today with lives tomorrow each day that we continue to restrict business operations. Looking ahead, there will be a tipping point when federal officials and the US Department of Treasury will be less energized to solve and fund relief.
Chief Outsiders Welcomes Marketing Insights Leader Christa Martin to its Team of Fractional Chief Marketers
4.20.2020 — Martin brings proven approaches, B2B and B2C successes to Chief Outsiders
High-Impact Business and Marketing Leader Carol Eversen Joins Chief Outsiders’ Team of Fractional Chief Marketers
4.15.2020 — Eversen has led strategic and digital transformations for professional services, financial, telecom, media and marketing solutions companies
The Florida Villager: 3 Rules for Connecting in a Crisis
4.13.2020 — Silence can be a dangerous strategy for companies right now, but striking the right tone in communications isn’t easy. Here are three rules for staying connected through the crisis.
lanereport.com: Commentary: Marketing is more vital than ever in a crisis - 3 rules for connecting
4.8.2020 — Silence can be a dangerous strategy for companies right now, but striking the right tone in communications isn’t easy. Here are three rules for staying connected through the crisis.