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The Chief Outsider
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Chief Outsiders Promotes Marketing and Growth Leader, Anka Twum-Baah, to Area Managing Partner
Nation’s largest provider of Fractional Executive services to grow mid-market companies promotes Partner & CMO with a strong track record of business transformation and client success to Area Managing Partner
Recent Posts

High-Impact Business and Marketing Leader Carol Eversen Joins Chief Outsiders’ Team of Fractional Chief Marketers
4.15.2020 — Eversen has led strategic and digital transformations for professional services, financial, telecom, media and marketing solutions companies

The Florida Villager: 3 Rules for Connecting in a Crisis
4.13.2020 — Silence can be a dangerous strategy for companies right now, but striking the right tone in communications isn’t easy. Here are three rules for staying connected through the crisis.

lanereport.com: Commentary: Marketing is more vital than ever in a crisis - 3 rules for connecting
4.8.2020 — Silence can be a dangerous strategy for companies right now, but striking the right tone in communications isn’t easy. Here are three rules for staying connected through the crisis.
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Tactics: Start Future-proofing Your Business Now
4.1.2020 — Read a detailed guide to using a highly leveraged marketing program to protect your business against a virus-driven economic slowdown.

Luxury Daily: How to inoculate your business against an economic slowdown with high-leverage marketing
3.20.2020 — As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?

Chief Outsiders Welcomes Blue-Chip CMO Per Ohstrom to its Team of Fractional Chief Marketers
3.18.2020 — Ohstrom works with mid-size to large private and PE-led industrial companies to create and execute strategies for profitable growth

Branding Guru Aurora Toth Joins Chief Outsiders’ Team of Fractional CMOs
3.12.2020 — Toth has fostered brand connectivity for a variety of B2B and B2C enterprises

Chief Outsiders Welcomes Restaurant, Retail CMO Doug Reifschneider to its Team of Fractional Chief Marketers
2.25.2020 — Reifschneider boasts an impressive record of gains in revenue, awareness, and market share.

Pumps and Systems: Bring operational excellence to sales and marketing.
1.8.2020 — What are the larger issues as manufacturers plan for 2020 and how can manufacturers proactively plan for success? Here are six areas of evolution that will impact business performance next year.