Here's how small, midsized and large companies tend to allow the dysfunction between sales and marketing, and what steps can be taken to foster cooperation and increase revenue. Read the full Article here.
Paul Sparrow is an Area Managing Partner and CMO based in Charleston, South Carolina. He builds sustainable revenue growth engines and drives their execution on behalf of his clients which include CEOs, business owners, and Private Equity firms. Paul was recognized in 2018 as Chief Outsiders' CMO of the Year. He can be reached via email at psparrow@chiefoutsiders.com or directly at (615) 351-7189.