Boston, MA (PRWEB) March 13, 2014
Today, Radio Entrepreneurs host Jeffrey Davis featured Chief Outsiders CMOs Andrea McKenna and Yvonne Brown as special guests. Radio Entrepreneurs shares the stories of entrepreneurs in the interest of giving more exposure to innovative and fast moving companies while creating a knowledge pool for the enrichment of the entrepreneurial community around the world. The segment can be heard here.
In the interview, Mr. Davis explored the core values that Chief Outsiders CMOs bring to small and mid-sized companies by providing fractional or part-time marketing executives.
Yvonne and Andrea explained how Chief Outsiders operates and how they differ from traditional consultants and the rapidly changing marketing landscape.
“We join in and we work a lot on the strategic level and then we roll up our sleeves and help the team implement the changes that we’re recommending,” said CMO Yvonne Brown. “We don’t just give advice and leave.”
The CMOs at Chief Outsiders join client companies as part of the management team in order to strategize and execute marketing plans that align with the CEO’s and the executive team’s goals and approach.
The group went on to discuss how the field of marketing has changed in recent years, how it effects the ways businesses are operating and the changes needed to stay ahead of the curve.
“There has been a tremendous change in marketing overall worldwide with the emergence of all the social tools,” said CMO Andrea McKenna. “In good companies, the focus has always been on the customer or the consumer, but what’s happened is a shift in control to the consumer, where the consumer has so many different ways to engage with brands and companies, and as a good marketer, you have to understand the entire space and all of the tools in the marketing toolkit.”
About Chief Outsiders
Headquartered in Houston, TX, and silver winner of the American Business Awards “Company of the Year,” Chief Outsiders serves mid-sized companies from coast to coast with part-time CMO services. Chief Outsiders is unique among strategic marketing consulting firms, taking businesses to the next level by working as part of the leadership team on a fractional or as-needed basis. Unlike most marketing consulting firms, Chief Outsiders believes delivering a world-class marketing strategy on its own creates very little value. The real value is created by helping the organization implement the growth vision.
Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as i2C, AbsolutData, Bethyl Labs, Auto Load Logic and Riverside Company portfolio companies including OnCourse Learning, YourMembership.com and IDoc.