Pete joined Chief Outsiders after realizing that he wanted to take everything he’d learned in the large corporate world and help smaller companies who could move more quickly. The way the founders were using their big-company experience to quickly and efficiently make struggling small and midsize firms into star companies resonated with him. His background in technology, technology marketing, and digital marketing provides the perfect complement to CEO Art Saxby’s classic marketing and consumer package goods experience. Co-author of #1 Amazon Best Seller "The Growth Gears," Pete and the Chief Outsiders' tribe apply a rich playbook and a demonstrated process to turn your midsize company or new marketing unit into a proven revenue generator. Through the Chief Outsiders practice, and as the firm’s CMO, Pete helps mid-market technology and professional services businesses implement business development and operations plans for healthy growth. Effectively applying his digital marketing, promotion strategy, brand development and professional services expertise, he directs all of Chief Outsiders growth programs and operations.