"Even in challenging economic environments, there are companies that consistently grow faster than their peers," said Art Saxby, founder of Chief Outsiders. "With the help of this survey, we will pinpoint the growth cycles and improve our understanding of what drives them."
This survey is a direct result of research project done by Chief Outsiders in the spring of 2011. Intrigued by the initial findings which examined how small and mid-market companies apply marketing strategies to grow, marketing researchers from the McCombs School of Business at the University of Texas at Austin decided to follow with a more in-depth study.
"By studying firms that are not yet large enough to be publicly traded, we hope to gain insight into the forces that shape a company’s strategic position," said Leigh McAlister, a professor at McCombs. "In particular we are interested in key factors driving small- and mid-sized company growth and the implications of a strong marketing function for the effectiveness of those factors in promoting growth. There are indicators in Chief Outsiders’ initial research that companies approach strategic marketing issues differently, and we want to explore the implications of those different approaches for companies’ growth rates."
The deadline for participants to register and take the survey is September 30, 2011.
The findings will be published by the McCombs School of Business at The University of Texas at Austin and promoted by Chief Outsiders. Participating CEOs will receive specific feedback and access to the final report. There is no cost to participate.
The data that participants contribute will always be private; the McCombs School of Business at the University of Texas at Austin and Chief Outsiders public report will present anonymous aggregate findings.
For more information about the survey and to register please visit:http://new.mccombs.utexas.edu/centers/ccims/ceosurvey/
About Chief Outsiders
Chief Outsiders, headquartered in Houston, TX, provides world-class chief marketing officers, not career consultants, who join the executive staff of growth and mid-size companies on a fractional basis. With regional offices in Austin, Houston, Dallas, Atlanta, Nashville, Jacksonville and New York, Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as Blickman, Golden Paints, Salient Systems, College Plus!, Healthy Connections, O’Rourke Petroleum, E|Spaces, Construction Connection, Melmedtronics and Spring Medical Systems. For more information, please visitwww.chiefoutsiders.com.
About the McCombs School of Business at The University of Texas at Austin
The highest ranked business school in Texas and the Southwest, and a top-ranked research institution, the McCombs School of Business at The University of Texas at Austin is dedicated to educating the business leaders of tomorrow while creating knowledge for industry and society. McCombs educates more than 6,000 undergraduate, MBA, MPA and Ph.D. students each year, creating one of the largest cumulative impacts of any business school in the world. About 2,000 professionals also participate each year in custom programs designed for working executives and their firms. These programs are held in our first-class AT&T Executive Education and Conference Center.
The McCombs School of Business is aligned with the university's initiative to pursue a new vision for higher education, while educating leaders who will create value for society. Our vision to become one of the most prominent business schools in the world and in the coming years, our strategic plan will focus on seven initiatives to reach our goal. For more information about McCombs please visit online at:www.mccombs.utexas.edu/About/
Ania Kubicki, Angles PR