Chief Outsiders "Fractional CMO" Concept Connects Tri-State's Mid-Size Businesses with Nation's Top Marketing Masterminds
Houston, Texas – July 7, 2011 – A new marketing approach is taking a bite out of the Big Apple this summer as Chief Outsiders expands its "Fractional CMO" concept into the greater New York City metropolitan area and satellite towns in the Tri-State region.
Chief Outsiders is the nation's largest executive marketing organization that connects world-class chief marketing officers, not consultants, on fractional basis to growth and mid-size companies. The "fractional" concept provides businesses with a cost-effective solution to grow and expand by tapping into the tremendous talent pool of Fortune 500 executives.
As part of the firm’s initial expansion into the greater New York Metropolitan area, five locally-based marketing executives are joining the ranks:
- Barbara Fowler, former Vice President of Prudential's International Insurance, based in Northern New Jersey
- Linda Zango-Haley, former Vice President International Cosmetic Marketing, Coty/Del Laboratories Inc., based in NY
- Joseph Grace, former CEO of Health Marketing Partners based of Weston, Connecticut
- Marshall Perez, former CEO of Medicrea USA, based in New Jersey and,
- Andy Stevenson, former Vice President of E-commerce for Williams-Sonoma based in Manhattan, NY
Armed with years of experience driving marketing strategies for global leaders like Prudential Financial, Biomet, Williams-Sonoma, Coty/Del Laboratories, and WebMD these heavy-hitters and marketing masterminds are now bringing their talents to privately held, growth-oriented businesses.
“In today’s competitive marketplace growth-oriented CEOs know that they need someone to develop and implement a high-level marketing strategy to get to the next level,” said Art Saxby, founder of Chief Outsiders. “But most find the cost of an in-house senior marketing executive prohibitive. That’s why our solution of fractional Chief Marketing Officers is gaining such quick traction in the marketplace.”
The impressive portfolios of the Chief Outsiders New York team span across multiple industries and global expansion strategies, all focused on an ROI-based approach.
“In tough economic times, great ideas won’t get into the marketplace without highly efficient ROI-based marketing strategies,” said Chief Outsider Joseph Grace, whose experience includes senior level positions with WebMD, NV Perricone Cosmeceuticals, Ebewe Pharma and even Suzanne Somers’ ThighMaster where he is credited as the genius behind Ovation/Body Solutions’ groundbreaking infomercial.
Business owners agree with that statement. In fact, a research study conducted in February by Chief Outsiders found that 74% of mid-size businesses view growth as their primary challenge. Additionally 49% of those surveyed confirmed not having separate sales and marketing executives on their staff.
“Many mid-sized companies view marketing solely as a promotional function, while large companies realize the importance of deploying a strategic, purpose-driven approach that is aligned across their company and go-to-market ecosystem that’s designed to drive business growth,” added Saxby.
New York Metropolitan area is among the newest major markets to benefit from Chief Outsiders concept as the company continues to roll out its presence across the country. Chief Outsiders currently has regional operations in the Texas cities of Houston, Austin and Dallas as well as in Nashville, Tennessee; Atlanta, Georgia and Jacksonville, Florida.
About Chief Outsiders
Chief Outsiders, headquartered in Houston, TX, provides world-class chief marketing officers, not career consultants, who join the executive staff of growth and mid-size companies on a fractional basis. With regional offices in Austin, Houston, Dallas, Atlanta, Nashville, Jacksonville and New York, Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as Salient Systems, College Plus!, Healthy Connections, O’Rourke Petroleum, E|Spaces, Construction Connection, Melmedtronics and Spring Medical Systems. For more information, please visit www.chiefoutsiders.com.
Ania Kubicki, Angles PR