Boston, MA February 11, 2013 - Further solidifying its reputation as the nation’s largest executive marketing firm providing fractional or part-time executives, Chief Outsiders today announced it is launching an expanded presence in New England. Led by industry veteran Todd Chambers, the practice will focus on implementing market-based growth plans for the region’s top mid-sized companies.
With more than 20 years of marketing experience in both client and agency environments, Mr. Chambers brings an extensive marketing toolkit to Chief Outsiders. His expertise includes: strategy, lead generation, branding and positioning, advertising and communications, public relations, and marketing automation (SFA, CRM). He offers particular depth in internet marketing, including website development, search engine optimization (SEO), pay-per-click (PPC) and the use of social media. His deep technology expertise ranges from IT solutions and storage to Computer-Aided Design, Human Capital Management, Customer Relationship Management and security solutions.
“Chief Outsiders brings a highly unique value proposition to mid-sized companies across New England who are looking to grow their business through strategic marketing. Many of these companies realize they need marketing help, but simply don’t know where to start,” said Chambers. “Our approach provides these companies with as-needed access to world-class marketing talent on a fractional or part-time basis, minimizing risk while increasing market opportunities. With Chief Outsiders they now have a trusted advisor who can immediately help grow their business.”
Beginning his career in sales with Digital Equipment Corporation, Mr. Chambers moved into field marketing and then later into corporate marketing —helping to successfully bring new products and services to market. Mr. Chambers served in Asia Pacific as a Senior Partner with Ogilvy & Mather, one of the world’s largest marketing and communications agencies. While at Ogilvy, he helped lead strategic marketing initiatives for such high profile brands as IBM, Nokia, Amex, Kodak, Nestle, Zurich Insurance, and Motorola.
Mr. Chambers later lead successful marketing initiatives for a range of public and private companies (Parametric Technology Corporation, Anthoria, Onyx Software, Presstek and Courion) – defining compelling brands, enhancing awareness, and accelerating revenues. Most recently he served as an independent consultant working with small and mid-sized technology companies to define, develop, and execute successful marketing and operation strategies.
“Mid-sized businesses in Massachusetts are struggling to grow their business while keeping costs in check. They need high-powered marketing, but often lack the resources or expertise to make it happen. That’s where Chief Outsiders comes into the picture,” said Art Saxby, Founder and Principal at Chief Outsiders. “With a wealth of marketing experience as a CMO, Todd brings us the depth necessary to significantly expand our footprint in the Northeast.”
Chambers received his BA in Political Science & Computer Science from University of Colorado in Boulder. He is active in multiple business and marketing organizations and currently lives just outside of Boston, MA.
Contact Todd at the Chief Outsiders web site.
About Chief Outsiders:
Chief Outsiders, headquartered in Houston, TX, is unique among strategic marketing consulting firms, taking growth and mid-sized companies to the next level with outsourced CMO services. Unlike most marketing consulting firms, Chief Outsiders believes that delivering a world-class marketing strategy creates very little value. The value is created by helping the organization implement the growth vision.
Regional offices serve clients across the country and are located in Massachusetts, Texas, Pennsylvania, New York, New Jersey, Connecticut, Georgia, Nevada and California. Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as KBC Engineering, Alen Air Purifiers, Bethyl Labs, NetworkIP, Blickman, and Certified Steak & Seafood. For more information, please visithttp://www.chiefoutsiders.com.