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San Antonio, TX – April 26 – This week, B2B CFO partners from across the U.S. will gather here in San Antonio for their annual Partners National Conference April 29-30.  Chief Outsiders, which provides part-time chief marketing officers (CMOs) to growth and mid-sized companies, is a first-time sponsor of this annual two-day event.

“B2B CFO is the largest CFO firm focusing on companies with sales up to $75 million. Their offering and business model aligns perfectly with our strategy of helping CEOs of growth and mid-sized businesses with their marketing strategy and implementation,” said Art Saxby, founder and principal of Chief Outsiders. “Their clients already understand the benefits of part-time C-level executives on the CEO’s staff. And their reputation in the marketplace is stellar.”

“We welcome Chief Outsiders to our National Partner Meeting this year,” said Jerry Mills, founder and CEO of B2B CFO. “We see this as just the beginning of a relationship we hope will flourish in the years ahead. Our offerings are highly complementary.”

While part-time CFO services have been offered to US markets for some time, the idea of a part-time CMO is fairly new, with Chief Outsiders being the #1 provider of CMOs in the U.S.  The firm is less than two years old but has 20+ CMO practitioners in eight markets, serving clients in a variety of industries.

“Marketing has matured, becoming more of a management science than a creative and promotional component and is key to driving business success,” said Pete Hayes, principal and CMO for Chief Outsiders. “While many larger businesses have embraced a C-level strategic marketing position (CMO) on the CEO’s staff, smaller businesses may not be able to afford the level of executive talent required to make an impact. We’re offering experienced CMOs to smaller businesses on a part-time, but on-going basis. From what we’re seeing, this will become a popular low-risk option for growing businesses because it’s both affordable and effective.”

About B2B CFO and the Annual Partners Conference

Founded in 1987 by Jerry L. Mills, B2B CFO is the nation’s largest CFO firm serving entrepreneurial, growth and mid-market companies.  The firm’s partners have an average of 25 years of experience and each individual partner is a senior-level executive with a broad range of expertise. The annual B2B CFO Partners Conference brings together top resources and networking opportunities for the firm’s Partners and key alliances.   Featuring guest speakers, experts and presenters from around the nation the two-day conference builds on an annual tradition to champion the firm’s growth and accomplishments. Close to 300 people will attend the 2011 Partners conference, which takes place in San Antonio, Tx. Please visit online at

About Chief Outsiders

Chief Outsiders, headquartered in Houston, TX, provides world-class chief marketing officers who join the executive staff of growth and mid-size companies on a part-time basis. With regional offices in Austin, Houston, Dallas, Atlanta, Jacksonville, Nashville and New York, Chief Outsiders has become the source for marketing expertise, execution and leadership for companies such as O’Rourke Petroleum, College Plus!, Healthly Connections, E|Spaces, Salient Systems, Internet Pawn, WellEZ and Spring Medical Systems. For more information, please visit


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