Peets partners with mid-market CMOs to unlock business potential by translating marketing insights to business-transforming strategies across the healthcare spectrum
CHARLESTON, SC – October 11, 2022 – Leading pharmaceutical, medical device, and consumer Chief Marketing Officer Ann Peets has joined the team of more than 120 fractional Chief Marketing Officers (CMOs) at Chief Outsiders, one of the nation’s top consulting agencies focused on strategic business growth.
Peets, a marketing executive with broad-based experience over the pharmaceutical, medical device, over-the-counter and consumer segments of healthcare, joins the team of battle-tested CMOs who are available for fractional client engagements with the mid-market businesses that comprise Chief Outsiders’ client base.
Known for transforming challenging businesses into star performers, Peets has driven consistent success across a broad base of businesses and brands throughout her vaunted career.
As the Global VP of Marketing at CooperSurgical, Peets leveraged a new wave of consumer attitude coupled with a dual healthcare professional and comprehensive direct-to-consumer go-to-market strategy for Paragard, a hormone-free IUD. The result – an 11 percent increase in sales and 93 percent growth in awareness for the product relaunched after 30 years. For Becton Dickinson, she built and launched BD Rx, Inc., the company’s first pharmaceutical division, and launched the BD Simplist line of pre-filled injectables.
As a senior marketing executive, Peets earned success for other well-known drugs and medical devices, including a turnaround and 10% growth for EpiPen, 27% growth for Lotrel, and the transformative launch of Zyban smoking cessation tablets after building the “biology of nicotine addiction” category.
"Ann’s collaborative skills with operations, sales and finance consistently optimize each product launch,” said Clay Spitz, Managing Partner, Chief Outsiders. “In addition to launching new products and kickstarting product performance, Ann also enjoys building and leading high-caliber marketing teams to deliver consistent growth.”
Peets earned her MBA in General Management with a concentration in Marketing at the University of North Carolina’s Kenan-Flagler Business School. She also holds a B.A. in Psychobiology from Wellesley College.
About Chief Outsiders
Chief Outsiders is the leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans. The firm has more than 120 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies, including many Fortune 500 firms. Chief Outsiders CMOs have served on the executive team of more than 1,500 client companies, driving growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements.
Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past nine years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com
Topics: Press Release10.11.2022