Martin brings proven approaches, B2B and B2C successes to Chief Outsiders
SAN DIEGO, CA – April 20, 2020 – At all phases of her multifaceted executive marketing career, Christa Martin has cracked the growth code by applying a drive for understanding customer expectations and applying real-world experiences for outstanding growth. Recognized and selected as one of 2020’s top 100 marketers at the recent ONCON Awards, Martin brings her talents to Chief Outsiders, the nation’s leading “Executives-as-a-Service” firm of fractional chief marketers.
Martin specializes in deployments with B2B, B2C, technology, SaaS, healthcare, consumer goods and professional services companies, helping enterprises identify new market opportunities, develop new growth opportunities, and generate demand. Leveraging her extensive technical, operating and company culture background, she designs proven approaches to companies experiencing challenges in growth, competition and changing consumer behavior.
Some notable career highlights:
“Christa’s broad experience across marketing, technology management and innovative digital approaches give her the unique ability to develop and deliver innovative, integrated action plans implementable organization wide,” said Karen Hayward, Managing Partner of Chief Outsiders’ West Team.
Martin earned her MBA from the University of Phoenix, and holds a B.A. in Chemistry from Virginia Tech. Additionally she has graduate experience in material science engineering, electrical engineering, drug chemistry and polymer chemistry. She holds certificates in medical device and pharmaceutical marketing. She also holds certifications in AI, Business Strategy Implications from MIT and an ATD license in Culture Management.
About Chief Outsiders
Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 70 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 800 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.
Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com
Topics: Press Release4.20.2020