Executing successful go-to-market and brand strategies for start-ups, small, mid-market, and Fortune 100 businesses, Christa leads new product launches, delivering marketing insight and technologies that drive demand. A recognized leader in the digital space, Christa deploys innovative technologies to develop award-winning products, create demand generating promotions and streamline company processes. Her broad experience across marketing, technology management and innovative digital approaches give her the unique ability to develop and deliver innovative, integrated action plans implementable organization wide. She was named as a 2020 Top 100 Marketer at the ONCON awards.
How Christa has Helped Businesses Grow
- Launched 12 new products in three years with social, content and digital lead generation engines generating 47% to 70% growth in leads, website views and more at Partners in Leadership.
- Partnered with Forbes Media for launch of the Forbes School of Business and Technology at Ashford University. Content and digital engines employed, app development and CX.
- Launched the largest global online print network (SAAS) and managed five profit centers with $1.1B in sales at UPS.
- Increased product line revenues by 12% and EBITDA by 7% through the creation of a strategic product road map.
- Drove sales increase of 51% year/year in new products introducing and executing plans for new chemical and equipment divisions at Rhino Linings. Increased new dealership sales 22% managing inside sales.
Executive Marketing Experience
- SVP of Marketing, Partners In Leadership
- AVP Forbes Management, Ashford University
- Principal, The Strategen Group, LLC
- VP of Marketing, Product Development, UPS, The UPS Store
- Director of Global Marketing and Sales, Rhino Linings
- Associate Director, The Ohio Academy of Science
- Faculty - Marketing, Sales, Technology Management, PR, University of Phoenix
- BA, Chemistry, Virginia Tech
- MBA, Universtiy of Phoenix
- Digital Transformation
- Market Penetration & Growth
- Sales/Marketing Automation/MarTech
- Demand Generation