The accomplished strategic commercial executive and business leader is ready to deliver go-to-market strategies for Chief Outsiders’ clients.
GREENVILLE, SC – February 12, 2020 – Jay Lee, a marketing executive who has propelled sales success for a portfolio of global B2B brands, has joined Chief Outsiders, a national pioneer in the fractional “Executives-as-a-Service” concept. Lee joins more than 70 other fractional CMOs who are available to SMB and mid-market businesses seeking a way to accelerate their go-to-market strategies by employing a fractional Chief Marketing Officer.
Lee works with manufacturers, service providers and distributors to develop and position effective value propositions to drive rapid, profitable growth. In one engagement, Lee’s marketing insights helped power a 21 percent revenue increase for a global industrial manufacturer’s flagship product segment through the development and launch of a comprehensive voice-of-customer driven portfolio expansion. In another insightful turn, Lee increased revenue by 22 percent for a national industrial OEM by identifying and exploiting a quickly developing market segmentation between price and value buyers.
Lee’s experiences include Senior VP of Marketing roles at both Putzmeister and Rexnord. He has also served as General Manager of multiple global industrial businesses, including turns as GM of the Industrial Bearings businesses at both Rockwell Automation and Rexnord.
“Jay equips marketing teams with the expertise and tools required to maximize sales effectiveness and customer engagement, and to drive rapid, profitable growth,” said Clay Spitz, Managing Partner of Chief Outsiders’ South Team. “Jay is an accomplished strategic commercial executive and business leader who helps B2B companies position differentiated value propositions that effectively demonstrate customer value.”
Lee holds both an MBA and a BS in Engineering Analysis from Clemson University.
About Chief Outsiders
Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 70 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 800 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.
Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com
Topics: Press Release2.12.2020