In new role, Apy will seek opportunities to help more businesses succeed by finding the right-fit fractional executive to drive growth.
SAN JOSE, CA – July 18, 2023 – Chief Outsiders, the leading Fractional CMO/CSO firm providing part-time Strategic Operators™ to help CEOs accelerate growth, recently celebrated Jennifer Apy’s first anniversary as partner and expanded her role to include business development for the firm. In this role she will seek opportunities to help more businesses succeed and drive growth by finding the right-fit Fractional Executive from the Chief Outsiders talent pool of seasoned corporate executives.
“Jennifer’s significant expertise as a marketer has helped her relate quickly to business and marketing challenges in any industry,” Managing Partner Karen Hayward stated. “Her leadership in this expanded role will enable Chief Outsiders to help more businesses succeed.”
Based on a strong track record of excellent client results, Apy achieved partner status within a year of joining Chief Outsiders. She maintained an exceptional level of client service over the past year, earning 95% or better NPS scores for her engagement work. Apy also successfully mentored new CMOs and has been a resource for colleagues working with B2B and B2C clients in education, technology and SaaS.
A recent Chief Outsiders case study describes how Apy helped Purview (a healthcare software company that seeks to connect more people to better care) achieve 33% ARR growth. And according to former client Ron Robertson, CEO and Co-Founder of Picmonic,
“Jen is a rare breed of marketer bringing phenomenal expertise and insights from high level strategy to tactical execution, team management, and mentoring to successfully drive growth and achieve business objectives. After helping us achieve a successful exit, I give her the highest recommendation. Her unparalleled professionalism and marketing expertise would be a value add to any organization.”
Whether a business is struggling with stalled or declining sales, or needs to grow and scale quickly, Chief Outsiders CMO and CSO Fractional Executives can help. As internal operators, they guide marketing strategy alongside leadership at small to mid-market and rapidly growing companies in every industry and help internal teams avoid “random acts of marketing”.
Each Fractional Executive is a battle-tested leader with a track record of marketing success in a Fortune 1000 organization. With Apy’s deep and broad experience addressing the marketing challenges that companies face, she will focus on helping potential client companies identify key business risks and obstacles to growth. Then she will find the best suited Chief Outsider to step into that organization to provide strategy and execution guidance. Possible business scenarios include the development of products and services, diversification, market expansion, or analysis.
Prior to her successful marketing career, Apy earned a Bachelor’s in Computer Science and Cognitive Science from Brown University, in Providence, Rhode Island, and an MBA from Stanford University in Palo Alto, California.
About Chief Outsiders
Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 120 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses.
Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 1,550 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for nine consecutive years as one of the 5,000 fastest growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.
“The Growth Gears: Using a Market-Based Framework to Drive Business Success,” is an Amazon #1 best-seller for business owners and CEOs co-authored by Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes. For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, visit us at www.chiefoutsiders.com.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com