Jennifer Apy Headshot

Jennifer Apy

CMO
Works with technology, SaaS, and ed-tech companies to fuel revenue and market share growth by harnessing customer insights and leveraging technology to drive innovation.

About Jennifer

With a keen focus on driving ROI and shareholder value, Jennifer thrives on building long-lasting relationships while developing new channels and strategic product marketing opportunities to accelerate business growth. A 30-year marketing veteran, she cultivates key customer and market insights to guide effective marketing and customer-centric product development for a broad range of B2B and B2C companies from Fortune 500 to startups. While driving top-line business results, Jennifer tests and scales new initiatives to formulate a cost-effective marketing mix, and mentors cross-functional, global teams to success. 

How Jennifer has Helped Businesses Grow

  • Grew Adobe’s global consumer software business to over $100 million with 10% annual growth for 3 consecutive years. Drove 20% YOY increase in free-trial-to-paid conversion for Adobe Creative Cloud.
  • Achieved 30% YOY growth and profitability while reversing declining sales for a SaaS company.
  • Launched a new consumer product that grew to 25% of the company’s revenue within 2 years by harnessing market insights.
  • Achieved profitability and steady 20% YOY growth for a SaaS education startup by slashing marketing costs to focus on positive ROI demand gen initiatives.
  • Doubled revenue of a new toy product line and increased average SKU productivity by 25% in revenue (15% in units).
  • Achieved 15% revenue growth and 80% market share growth by developing new distribution channels for a $10 million publishing business.

Executive Marketing Experience

  • VP Marketing, Discovery Toys
  • VP Product Marketing, Encyclopedia Britannica
  • Senior Director of Marketing, Knowledge Adventure (acquired by NBC Universal Games)
  • Group Marketing Manager, The Learning Company (acquired by Mattel)
  • Senior Consultant, Accenture

Education

  • MBA, Marketing, Strategy, Entrepreneurship - Stanford University
  • BA, Cognitive Science, Computer Science - Brown University

Download Jennifer's Resume Here

Expertise

Industry Experience Specialties
  • Digital Marketing
  • Market Penetration & Growth
  • Market/Consumer Insight
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