Veteran SaaS, FinTech, and Cybersecurity Executive to Drive Revenue Growth for Chief Outsiders Clients

With 20+ years of enterprise marketing leadership experience, Kelley Marko joins Chief Outsiders to scale SaaS, FinTech, and Cybersecurity companies as a fractional CMO.

BOSTON, MASSACHUSETTS – December 11, 2025 – Kelley Marko, a CMO and growth consultant with over 20 years of enterprise marketing leadership experience will now apply her deep SaaS, FinTech, and cybersecurity industry knowledge to drive client revenue growth as a Fractional CMO for Chief Outsiders. Recently, Marko joined Chief Outsiders’ team of more than 100 Fractional Chief Marketing Officers (CMOs) and Fractional Chief Sales Officers (CSOs).

“A trusted partner to C-suite and executive teams, Kelley’s collaborative style fosters alignment across sales, marketing, and product to drive accelerated business growth,” said Slade Kobran, Managing Partner, Chief Outsiders. “We’re excited to add her deep SaaS, FinTech, and cybersecurity industry experience to our battle-tested network of marketing professionals.”

According to the Chief Outsiders website, Marko scales SaaS, FinTech, cybersecurity, and telecom brands through data-driven go-to-market and demand gen strategies. Blending strategic leadership and tactical execution, she builds and leads high performing teams in growth-stage and turnaround environments.

SaaS and Technology Marketing Leadership

As a Chief Outsiders SaaS and Technology focused Fractional CMO, Marko brings deep industry experience to drive growth at client companies. Prior to joining Chief Outsiders, as the Vice President, Customer Acquisition & Engagement at BlueTarp Financial, she drove 300% revenue growth by rebuilding marketing, positioning the organization for a successful strategic exit (acquisition by Capital One). 

Then as Vice President, Go-To-Market (GTM) Strategy at Capital One Trade Credit, she drove a 5X growth trajectory and 66% marketing efficiency gain through marketing transformation and cross-functional alignment. 

Marko’s impressive executive marketing experience also includes roles as Founder & Fractional CMO at ScaleCraft Growth Consulting and Vice President, Marketing for BlueTarp Financial. Prior roles include Vice President, Marketing at cybersecurity leader Arbor Networks (acquired by NetScout) and Vice President, Marketing Communications for One Communications (now Earthlink).

To support her successful executive marketing career, Marko earned a BS in Marketing, from Quinnipiac University in Hamden, CT and an MBA in Business Management from Seton Hall University in South Orange, NJ. She is currently pursuing a Graduate Certificate in AI Applications from Northeastern University in Boston, Massachusetts.