Mark Coronna shared his expertise on account-based marketing programs as a recent guest on the radio program.
HOUSTON, TX – October 29, 2019 – Chief Outsiders Area Managing Partner and CMO Mark Coronna was the guest on a Sales Lead Management Association (SLMA) radio program Thursday, October 17.
The program, titled “ABM Use Case: Lessons from the Front and How It’s Impacting Sales Pipelines,” revealed ABM program results and lessons learned along the way. Mark was interviewed by Tom Judge, who serves as VP of Strategy at Direct Marketing Partners (DMP), a Chief Outsiders referral partner.
During the 30-minute interview, Mark used an existing client, which had 2.5 years of ABM program experience, as a case study. Mark discussed how account-based marketing programs have enabled his client to diversify both geographically and also into new target markets. The client’s ABM program has enabled the business to grow its mid- and longer-term sales pipeline over the past three years from $10M to $20M and now to $50M.
Listen to the full recording here.
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Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 70 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 800 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.
Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.
