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American Marketer: Harnessing AI: How to mitigate risks
Posted by Robin Liebowitz
Executives at all levels need to become fluent with the generative AI's uses and set guardrails to ensure that it works in a manner that fits each company’s comfort and requirements. This will enable companies to use generative AI to further their business goals while protecting the company’s trust with the public at a time when opinions are still mixed about AI technology. Read the full Article here.
Topics: AI
9.6.2023Featured Chief Outsider
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Robin Liebowitz
A strategic business and marketing leader with post M&A integration experience, Robin launches and grows businesses in highly complex industries and markets. With a strong focus on applying analytics to inform decisions and measure results, she develops tailored strategies to position products and solutions, generate demand, enter new markets, and achieve targeted revenue growth. Partnering closely with business and sales heads, she assesses the critical marketing requirements and resources, navigates complex environments, building relationships at all levels of the organization and mobilizing teams to produce positive and lasting results.
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