Six very persistent market research myths will often lead mid-market market research initiatives astray. In what follows, CMO Beth Somplatsky-Martori will examine and dispel these myths. Read the full Article here.
Beth works with industrial and consumer durable goods companies to develop and execute omni-channel strategies that accelerate growth and optimize profits. She helps B2B and B2B2C companies across multiple business sizes identify actionable insights to develop integrated go-to market strategies and tactics that accelerate profitable growth across multiple market channels. A strategic marketer, who operates at the nexus of technology, innovation and creativity, she has specialized in differentiating brands, products, and pricing within the same category across multiple and complex distribution networks.