Beth Somplatsky-Martori

About Beth

Beth is a Chief Outsiders Partner and CMO based in Dallas. She helps B2B, B2C and B2B2C companies across multiple business sizes identify actionable insights to develop integrated go-to market strategies and tactics that accelerate profitable growth across multiple market channels. Beth is a change agent who works with CEOs and their teams to prioritize and implement the identified initiatives. Her approach is to use market research techniques to identify and create: customer segmentation, acquisition and retention strategies; new product development and differentiation opportunities; brand positioning and messaging that deliver sustainable competitive advantage.

How Beth has Helped Businesses Grow

• Created a brand exclusive in the $300M consumer lighting category at The Home Depot for Philips Lighting that delivered explosive growth for supplier and retailer, including a 37 percent increase in profitability and a 28 percent increase in consumer ring for THD.
• Delivered $60 million in incremental revenue and improved profitability by $15 million while leading turnaround-marketing efforts at garage door manufacturer The Overhead Door Corporation.
• Earned a 21 percent sales increase and doubled profitability for Jacuzzi Whirlpool Bath, less than a year after executing a turnaround strategy.
• Won 50 product line reviews for multiple clients during her 25-year career as a chief marketer.

Published Works

• What Does it Take to Innovate? How SMB Product Companies Grow
• What Does it Take to Innovate, Part 2: Harnessing Entrepreneurial Energy For Improved Success
• What Does it Take to Innovate, Part 3: Concept Development – The First Phase Gate
• What Does it Take to Innovate, Part 4: Business Case – The Second Phase Gate
• What Does it Take to Innovate, Part  5: Choosing a Development Methodology and Testing - The Second and Third Phase Gates
• What Does it Take to Innovate, Part 6: The Product Launch
• The Net of Profitability: How to Use the Net Promoter Score Now to Grow Your Business

• Why You Should Spend More Time Evaluating Your Pricing
• What Giraffes can Teach You about Building a Strategic Growth Plan
• Your 2020 Vision Is Now A Five-Year Plan
• 2 Eye-Opening Reasons that Sales and Marketing Need to Work Together - and 3 Ways to Get Started Now
• Special Challenges for the Family Business: Scale, Skills and Succession

Client Case Studies

• Leveraging Consumer Market Research to Build a Winning Retail Strategy
• Rapid Power Management (RPM) - Targeted Marketing Strategy Yields 40% Revenue Growth
• SoloProtect - Launching a Safety Solution to Grow Recurring Revenue

Executive Experience

• VP of Marketing and CMO, Niagara Conservation Corporation
• VP of Marketing, Overhead Door Corporation
• VP of Retail Channel, Jacuzzi Whirlpool Bath
• VP of Strategic Marketing, Compass Home
• Sr. Director of Strategic Marketing, Philips Lighting Company
• Director of Consumer Marketing, Philips Lighting Company

Clients Served

• Optimas Manufacturing Solutions (Electrical/Electronic Manufacturing)
• Cordelia Lighting (Consumer Goods)
• Affinity Tool Works (Consumer Goods)
• Royal Baths Mfg Co (Building Materials)
• Kings III (Telecommunications)
• c3controls (Electrical/Electronic Manufacturing)
• Harnett Mfg. LLC (Consumer Goods)
• Oliver Manufacturing CO, Inc. (Machinery)
• Rapid Power Management (Oil & Energy)
• Sugarloaf Cabinet Group (Building Materials)
• Aereos (Aerospace)
• Beta Fueling Systems (Aerospace)
• Latex Agent (Consumer Goods)
• GNAP (Industrial Distributor)
• Bellatorum Resources (Oil and Energy)

Education

• BS Industrial Engineering, The Pennsylvania State University
• BS Mineral Economics, The Pennsylvania State University
• MBA, The Wharton School of the University of Pennsylvania

Download Beth's Resume Here