Beth Somplatsky-Martori

About Beth

Beth is a Chief Outsiders Partner and CMO based in Dallas. She helps B2B and B2C companies improve product management and differentiation, and optimize pricing, packaging, category management and merchandising to grow revenues. Beth’s encyclopedic knowledge of marketing and passion for productivity create order from chaos while improving margins and maximizing marketing ROI and profitability. She combines social, traditional, new media and content marketing strategies to cultivate and engage consumers.

Work Examples

• Created a brand exclusive in the $300M consumer lighting category at The Home Depot for Philips Lighting that delivered explosive growth for supplier and retailer, including a 37 percent increase in profitability and a 28 percent increase in consumer ring for THD.
• Delivered $60 million in incremental revenue and improved profitability by $15 million while leading turnaround-marketing efforts at garage door manufacturer The Overhead Door Corporation.
• Earned a 21 percent sales increase and doubled profitability for Jacuzzi Whirlpool Bath, less than a year after executing a turnaround strategy.
• Won 50 product line reviews for multiple clients during her 25-year career as a chief marketer.

Published Works

• The No. 1 Question CEOs Must Answer before Setting their Digital Business Strategy
• Why You Should Spend More Time Evaluating Your Pricing
• What Giraffes can Teach You about Building a Strategic Growth Plan
• Where Will Technology Accelerators Take Your Business Five Years from Now?
• Your 2020 Vision Is Now A Five-Year Plan

Client Case Studies

• Rapid Power Management (RPM)
• SoloProtect

Experience

• VP of Marketing (CMO) Niagara Conservation Corporation
• VP of Marketing, Overhead Door Corporation
• VP of Retail Channel, Jacuzzi Whirlpool Bath
• VP of Strategic Marketing, Compass Home
• Sr. Director of Strategic Marketing, Philips Lighting Company
• Director of Consumer Marketing, Philips Lighting Company

Education

• BS Industrial Engineering, The Pennsylvania State University
• BS Mineral Economics, The Pennsylvania State University
• MBA, The Wharton School