Beth Somplatsky-Martori Headshot

Beth Somplatsky-Martori

Partner & CMO
Works with consumer and industrial durable goods companies to develop and execute omni-channel strategies that accelerate growth and optimize profits.

About Beth

Beth is a Chief Outsiders Partner and CMO based in Dallas. She helps B2B, B2C and B2B2C companies across multiple business sizes identify actionable insights to develop integrated go-to market strategies and tactics that accelerate profitable growth across multiple market channels. Beth is a change agent who works with CEOs and their teams to prioritize and implement the identified initiatives. Her approach is to use market research techniques to identify and create: customer segmentation, acquisition and retention strategies; new product development and differentiation opportunities; brand positioning and messaging that deliver sustainable competitive advantage.

How Beth has Helped Businesses Grow

  • Created a brand exclusive in the $300M consumer lighting category at The Home Depot for Philips Lighting that delivered explosive growth for supplier and retailer, including a 37 percent increase in profitability and a 28 percent increase in consumer ring for THD.
  • Delivered $60 million in incremental revenue and improved profitability by $15 million while leading turnaround-marketing efforts at garage door manufacturer The Overhead Door Corporation.
  • Earned a 21 percent sales increase and doubled profitability for Jacuzzi Whirlpool Bath, less than a year after executing a turnaround strategy.
  • Won 50 product line reviews for multiple clients during her 25-year career as a chief marketer.

Published Works

Client Case Studies

Experience

  • VP of Marketing and CMO, Niagara Conservation Corporation
  • VP of Marketing, Overhead Door Corporation
  • VP of Retail Channel, Jacuzzi Whirlpool Bath
  • VP of Strategic Marketing, Compass Home
  • Sr. Director of Strategic Marketing, Philips Lighting Company
  • Director of Consumer Marketing, Philips Lighting Company

Education

  • BS Industrial Engineering, The Pennsylvania State University
  • BS Mineral Economics, The Pennsylvania State University
  • MBA, The Wharton School of the University of Pennsylvania

Download Beth's Resume Here

Expertise

Industry Experience Specialties
  • Omni-Channel Marketing
  • Market/Consumer Insight
  • Product Innovation
  • Channel Strategy
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