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Beth Somplatsky-Martori
Partner & CMO
Works with consumer and industrial durable goods companies to develop and execute omni-channel strategies that accelerate growth and optimize profits.
About Beth Somplatsky-Martori
Beth is a Chief Outsiders Partner and CMO based in Dallas. She helps B2B, B2C and B2B2C companies across multiple business sizes identify actionable insights to develop integrated go-to market strategies and tactics that accelerate profitable growth across multiple market channels. Beth is a change agent who works with CEOs and their teams to prioritize and implement the identified initiatives. Her approach is to use market research techniques to identify and create: customer segmentation, acquisition and retention strategies; new product development and differentiation opportunities; brand positioning and messaging that deliver sustainable competitive advantage.
How Beth has Helped Businesses Grow
- Created a brand exclusive in the $300M consumer lighting category at The Home Depot for Philips Lighting that delivered explosive growth for supplier and retailer, including a 37 percent increase in profitability and a 28 percent increase in consumer ring for THD.
- Delivered $60 million in incremental revenue and improved profitability by $15 million while leading turnaround-marketing efforts at garage door manufacturer The Overhead Door Corporation.
- Earned a 21 percent sales increase and doubled profitability for Jacuzzi Whirlpool Bath, less than a year after executing a turnaround strategy.
- Won 50 product line reviews for multiple clients during her 25-year career as a chief marketer.
Client Resources
- What Does it Take to Innovate? How SMB Product Companies Grow
- What Does it Take to Innovate, Part 2: Harnessing Entrepreneurial Energy For Improved Success
- What Does it Take to Innovate, Part 3: Concept Development – The First Phase Gate
- What Does it Take to Innovate, Part 4: Business Case – The Second Phase Gate
- What Does it Take to Innovate, Part 5: Choosing a Development Methodology and Testing - The Second and Third Phase Gates
- What Does it Take to Innovate, Part 6: The Product Launch
- The Net of Profitability: How to Use the Net Promoter Score Now to Grow Your Business
- Why You Should Spend More Time Evaluating Your Pricing
- What Giraffes can Teach You about Building a Strategic Growth Plan
- Your 2020 Vision Is Now A Five-Year Plan
- 2 Eye-Opening Reasons that Sales and Marketing Need to Work Together - and 3 Ways to Get Started Now
- Special Challenges for the Family Business: Scale, Skills and Succession
Client Case Studies
- Leveraging Consumer Market Research to Build a Winning Retail Strategy
- Rapid Power Management (RPM) - Targeted Marketing Strategy Yields 40% Revenue Growth
- SoloProtect - Launching a Safety Solution to Grow Recurring Revenue
Executive Experience
- VP of Marketing and CMO, Niagara Conservation Corporation
- VP of Marketing, Overhead Door Corporation
- VP of Retail Channel, Jacuzzi Whirlpool Bath
- VP of Strategic Marketing, Compass Home
- Sr. Director of Strategic Marketing, Philips Lighting Company
- Director of Consumer Marketing, Philips Lighting Company
Clients Served
- Optimas Manufacturing Solutions (Electrical/Electronic Manufacturing)
- Cordelia Lighting (Consumer Goods)
- Affinity Tool Works (Consumer Goods)
- Royal Baths Mfg Co (Building Materials)
- Kings III (Telecommunications)
- c3controls (Electrical/Electronic Manufacturing)
- Harnett Mfg. LLC (Consumer Goods)
- Oliver Manufacturing CO, Inc. (Machinery)
- Rapid Power Management (Oil & Energy)
- Sugarloaf Cabinet Group (Building Materials)
- Aereos (Aerospace)
- Beta Fueling Systems (Aerospace)
- Latex Agent (Consumer Goods)
- GNAP (Industrial Distributor)
Education
- BS Industrial Engineering, The Pennsylvania State University
- BS Mineral Economics, The Pennsylvania State University
- MBA, The Wharton School of the University of Pennsylvania
Download Beth's Resume Here
Expertise
Industry Experience- Construction
- Industrials
- Wholesale
- Consumer
- Consumer Goods
- Consumer Packaged Goods
- Omni-Channel Marketing
- Market/Consumer Insight
- Product Innovation
- Channel Strategy
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