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Forbes: Developing An Effective Customer Journey Map: 16 Tips For Sales Pros

Forbes: Developing An Effective Customer Journey Map: 16 Tips For Sales Pros

7.7.2020 | Atul Minocha

The buying behavior of a customer forms one of the most crucial pieces of knowledge for business development professionals. In business, the goal is to anticipate the consumer's desire and then use that to sell them a product or service. The best way to do this is to develop a customer journey map. 

CEO Recovery Insights: Expectations & Strategies for the Mid-Market Comeback

CEO Recovery Insights: Expectations & Strategies for the Mid-Market Comeback

7.6.2020 | The Chief Outsider

Chief Outsiders surveys 172 CEOs of mid and lower mid-market businesses to understand CEO expectations on timing and impact of recovery.

Sales Tech Star: The Key To Post-Crisis Communications: Offense

Sales Tech Star: The Key To Post-Crisis Communications: Offense

7.3.2020 | John Baglivo

As COVID-19 evolves, companies must proactively approach their communication strategy while aligning with their brand’s purpose.

The Hollywood Times: 4 Rules of Marketing in a Time of Recovery

The Hollywood Times: 4 Rules of Marketing in a Time of Recovery

6.25.2020 | Deborah Fell

The travel, hospitality and entertainment industries have been severely impacted by the pandemic but companies are slowly starting to re-open for business.  It's an unprecedented time and one of the major underlying sentiments is fear.

Retail Customer Experience: 6 steps for retailers in this crisis and the next

Retail Customer Experience: 6 steps for retailers in this crisis and the next

6.24.2020 | Ed Valdez

Ed Valdez shares six steps and additional strategies that retailers should use to lead their business through the COVID-19 and economic crisis.

Jeff Loeb Rejoins Chief Outsiders to Help SaaS, Cloud and Technology Companies Build Growth Engines and Accelerate Revenue

Jeff Loeb Rejoins Chief Outsiders to Help SaaS, Cloud and Technology Companies Build Growth Engines and Accelerate Revenue

6.22.2020 | The Chief Outsider

Chief Marketing Officer and Go-to-Market expert returns to leading “Executives-as-a-Service” consulting firm

Authority Magazine: How To Survive And Thrive During A Time Of Crisis; 5 Lessons I Learned From My Military Experience

Authority Magazine: How To Survive And Thrive During A Time Of Crisis; 5 Lessons I Learned From My Military Experience

6.18.2020 | Per Ohstrom

In this interview series, we are exploring the subject of dealing with crisis and how to adapt and overcome. The context of this series is the physical and financial fallout that resulted from the COVID 19 pandemic. Crisis management is one characteristic that many successful leaders share in common, and in many cases, it is the most important trait necessary to survive and thrive in today’s complex market.

American Marketer: 5 laws of post-pandemic financial recovery

American Marketer: 5 laws of post-pandemic financial recovery

6.18.2020 | Beth Brady

The economic fallout of COVID-19 is forcing companies of all stripes to master the art of the turnaround.

Promotion World: Why Businesses Must Act Digital - Before It’s Too Late

Promotion World: Why Businesses Must Act Digital - Before It’s Too Late

6.16.2020 | Mark Coronna

Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 virus pandemic, make it painfully clear that we must prioritize digital initiatives so they are in place when we need them most. 

Forbes: Reimagining And Retooling: How To Get Ready For The 'New Normal'

Forbes: Reimagining And Retooling: How To Get Ready For The 'New Normal'

6.12.2020 | Atul Minocha

Atul Minocha, Partner at Chief Outsiders, helps B2B firms find their marketing mojo & put growth in high gear. Also teaches at Hult San Francisco & Dubai.