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Concrete Decor: Scope Out Market Opportunities

Concrete Decor: Scope Out Market Opportunities

4.16.2021 | Per Ohstrom

CMO Per Ohstrom shares a five-step process for scoping opportunities and devising a strategic planning process. Read the Article here.

Healthcare and Professional Services CMO Todd Lunsford Joins the Chief Outsiders Team

Healthcare and Professional Services CMO Todd Lunsford Joins the Chief Outsiders Team

4.8.2021 | The Chief Outsider

Lunsford helps companies build data-driven, integrated marketing and business development strategies that accelerate growth 

Minneapolis/St. Paul Business Journal | Diversification: The big growth driver

Minneapolis/St. Paul Business Journal | Diversification: The big growth driver

4.7.2021 | Mark Coronna

The experiences of businesses during the past couple of recessions should make diversification a high priority. Mark Coronna shares some best practices. Read the full Article here.

Digital Marketing Leader Michael Morrison Rejoins Chief Outsiders

Digital Marketing Leader Michael Morrison Rejoins Chief Outsiders

4.7.2021 | The Chief Outsider

SaaS, financial services, and healthcare expert has rejoined the “Executives-as-a-Service” firm

MARTECHCUBE: 3 Steps to Achieving Revenue Growth Mid-Pandemic

MARTECHCUBE: 3 Steps to Achieving Revenue Growth Mid-Pandemic

3.23.2021 | John Baglivo

With Businesses trying to bounce back in 2021, John Baglivo from Chief Outsiders discussed ways to Achieve Revenue Growth through Marketing Acceleration. Read the full Article here.

CMO Council: Gaps + Holes in Marketing Teams Impact Business Performance

CMO Council: Gaps + Holes in Marketing Teams Impact Business Performance

3.23.2021 | The Chief Outsider

A joint study from Chief Outsiders and the CMO Council, entitled Scaling the Value of the CMO, was released today. According to the study, over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level. The study uncovers gaps, holes and deficiencies across key functional areas in the office of the CMO. As a result, an overwhelming 86 percent of senior marketers believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities. Read the full Article here.

Tactics Magazine: Top 5 Ways Small Retailers Can Beat Amazon

Tactics Magazine: Top 5 Ways Small Retailers Can Beat Amazon

3.18.2021 | Beth VanStory

Retailers will increasingly use direct-to-consumer (DTC) to challenge Amazon’s dominance. But while DTC can be effective, companies must look at multiple go-to-market channels in order to be successful. With the right approach, tools, and technology, retailers can find success. Read the full Article here.

Technology and Manufacturing Marketing Leader Doug Vaughan is the Latest Fractional CMO at Chief Outsiders

Technology and Manufacturing Marketing Leader Doug Vaughan is the Latest Fractional CMO at Chief Outsiders

3.10.2021 | The Chief Outsider

Vaughan helps companies ignite growth by converting market insights into actionable strategies

Houston Business Journal: How to boost sales by emphasizing your marketing team

Houston Business Journal: How to boost sales by emphasizing your marketing team

3.4.2021 | Paul Sparrow

Here's how small, midsized and large companies tend to allow the dysfunction between sales and marketing, and what steps can be taken to foster cooperation and increase revenue. Read the full Article here.

2021 CMO Survey: Market Trends, Growth Insights from Fortune 500 Leaders

2021 CMO Survey: Market Trends, Growth Insights from Fortune 500 Leaders

2.23.2021 | The Chief Outsider

CMOs Who’ve Led Over 1,100 Companies Positive on Accelerating Economy, Opportunities for Growth