7.7.2020 | Atul Minocha
The buying behavior of a customer forms one of the most crucial pieces of knowledge for business development professionals. In business, the goal is to anticipate the consumer's desire and then use that to sell them a product or service. The best way to do this is to develop a customer journey map.
7.6.2020 | The Chief Outsider
Chief Outsiders surveys 172 CEOs of mid and lower mid-market businesses to understand CEO expectations on timing and impact of recovery.
7.3.2020 | John Baglivo
As COVID-19 evolves, companies must proactively approach their communication strategy while aligning with their brand’s purpose.
6.25.2020 | Deborah Fell
The travel, hospitality and entertainment industries have been severely impacted by the pandemic but companies are slowly starting to re-open for business. It's an unprecedented time and one of the major underlying sentiments is fear.
6.24.2020 | Ed Valdez
Ed Valdez shares six steps and additional strategies that retailers should use to lead their business through the COVID-19 and economic crisis.
6.22.2020 | The Chief Outsider
Chief Marketing Officer and Go-to-Market expert returns to leading “Executives-as-a-Service” consulting firm
6.18.2020 | Per Ohstrom
In this interview series, we are exploring the subject of dealing with crisis and how to adapt and overcome. The context of this series is the physical and financial fallout that resulted from the COVID 19 pandemic. Crisis management is one characteristic that many successful leaders share in common, and in many cases, it is the most important trait necessary to survive and thrive in today’s complex market.
6.18.2020 | Beth Brady
The economic fallout of COVID-19 is forcing companies of all stripes to master the art of the turnaround.
6.16.2020 | Mark Coronna
Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 virus pandemic, make it painfully clear that we must prioritize digital initiatives so they are in place when we need them most.
6.12.2020 | Atul Minocha
Atul Minocha, Partner at Chief Outsiders, helps B2B firms find their marketing mojo & put growth in high gear. Also teaches at Hult San Francisco & Dubai.