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Accomplished Financial Services Marketing Leader to Drive Growth for Chief Outsiders Clients
Tom Arduino, a senior marketing executive with 20 years B2B and B2C experience to make big things happen for FinTech, SaaS, and digital payments clients as a Chief Outsiders fractional CMO.
Young Upstarts: How To Find Top Talent In A WFH World
10.20.2021 — The impact of work from home and the rapid adoption of technologies like Zoom and MS Teams that made it possible have led to significant hiring challenges. Read how to source and retain talent. Read the Full Article here.
Authority Magazine: 5 Non-Intuitive Ways To Grow Your Marketing Career
10.7.2021 — "Let not zeroes at the end of one’s income or net worth drive behavior." Chief Outsiders' Atul Minocha recently took part in a Q&A with Kate Spatz for Authority Magazine. As part of the series, Spatz interviews marketing professionals to give entrepreneurs and marketers an inside look at proven strategies others might also be able to leverage to grow their business or career. Read the full article here.
Edtech, Digital, Direct to Consumer Marketing Leader Tom McCarty is the Latest Fractional CMO at Chief Outsiders
9.29.2021 — McCarty drives profitable growth through strategic analysis, collaborative decision making and disciplined execution with an emphasis on digital marketing
Jack Bowen Brings Data-driven Analytics Insights to Chief Outsiders’ Team of Fractional CMOs
9.16.2021 — Bowen boasts deep experience with B2B/C analytics and modeling to drive growth
YFS Magazine: How Google’s Mobile-First Algorithm Impacts Small Businesses
9.15.2021 — Google's latest algorithm update is a wake-up call. If your website isn’t built with a mobile-first posture, it now—and likely, into the future—will be overlooked by Google’s indexing algorithm. CMO Christa Martin shares mobile-first best practices you can put in place today, so you can avoid fading into the landscape. Read the Article here.
Industrial and Technology Marketing Leader Thomas Park is the Latest Fractional CMO at Chief Outsiders
9.8.2021 — Park works with B2B industrial, technology, and SaaS companies to unlock EBITDA and topline growth
Luxury Daily: Does marketing change in an inflationary environment?
9.1.2021 — Many business owners are concerned about whether higher interest rates are an inevitability, should inflation continue to run rampant. Though interest rates may uptick modestly, ITR Economics suggests in their June Monthly Trends Report those concerns should not interfere with a business's plans about growing the company and protecting their bottom line, especially in the short term. Read the Article here.
Accomplished Industrial and B2B Chief Marketer Maureen Quirk Joins Chief Outsiders
8.17.2021 — Quirk’s diverse portfolio of senior leadership success includes professional services, industrial, wholesale and hospitality
Luxury Daily: How to market in an increasingly digitized industry
8.10.2021 — In the new paradigm, the B2B marketing function drives sales all the way through the funnel to evaluation. That means companies are deciding whether or not to put your business into their evaluation of products or services long before they ever pick up the phone to talk to a salesperson. Read the Article here.