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News & Press Releases
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Seasoned Marketing Operating Executive to Drive Revenue Growth and Value Creation for Chief Outsiders Clients
Driving digital transformation, AI-enabled marketing, and brand reinvention, for healthcare, financial services, and technology companies, Stephen Cassell joins Chief Outsiders as a fractional CMO.
Modern Restaurant Management: How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic
2.1.2022 — Though there are plenty of customers who will continue to enjoy restaurant delivery—as it’s become ingrained in our weekly way of life—the off-premises’ percentage of sales is likely to slide. Find out what marketers of fast casuals can do to bring people back to their brick-and-mortar locations. Read the Full Article here.
GlobalTrade: SaaS Marketing in 2022: Maturation and More Responsibility
1.19.2022 — Our world of remote work and tech disruption will continue to be key growth drivers for the SaaS industry. Read the Full Article here.
Healthcare Business Today: Healthcare’s Most Ignored Value Driver: Brand Strategy
1.19.2022 — Healthcare startups and franchisors are aggressively branding patient experience to accelerate growth and take market share. Read the Full Article here.
Entrepreneur: Why (And How) B2B Companies Should Raise Prices Right Now
12.10.2021 — Current issues can squeeze company profits. Find out what should B2B companies do about it. Read the Full Article here.
GlobalTrade: Three Surprising Ways Marketing Can Solve Manufacturers’ 2022 Challenges
12.10.2021 — What’s sometimes overlooked is that the marketing function can help solve three of manufacturers’ biggest challenges in 2022—if the C-suite doesn’t limit marketing’s role to lead generation. Read the Full Article here.
New Fractional CMO William Collins Prescribes Data-Driven Decision-making Strategies to Foster Client Successes
10.27.2021 — Collins is the latest experienced CMO to join Chief Outsiders, the nation’s leading “Executives-as-a-Service firm
StartupNation: Social Media Marketing: How It Could Hurt Your Business
10.20.2021 — The following is excerpted from “Lies, Damn Lies, and Marketing: Separate Fact From Fiction and Drive Growth” by Atul Minocha. Read the Article here.
YFS Magazine: What Every CEO Should Know About Talent-as-a-Service
10.20.2021 — The pandemic has accelerated the emergence of Talent-as-a-Service. With diligent vetting businesses and freelancers can win big in the growing gig economy. Read the Article here.
Young Upstarts: How To Find Top Talent In A WFH World
10.20.2021 — The impact of work from home and the rapid adoption of technologies like Zoom and MS Teams that made it possible have led to significant hiring challenges. Read how to source and retain talent. Read the Full Article here.