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News & Press Releases
Featured Post
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Accomplished Manufacturing Leader to Accelerate Global Sales for Chief Outsiders Clients
With a track record of growing sales in automotive, defense, and industrial manufacturing companies, Gerry Giudici joins Chief Outsiders as a fractional CSO.
YFS Magazine: How Google’s Mobile-First Algorithm Impacts Small Businesses
9.15.2021 — Google's latest algorithm update is a wake-up call. If your website isn’t built with a mobile-first posture, it now—and likely, into the future—will be overlooked by Google’s indexing algorithm. CMO Christa Martin shares mobile-first best practices you can put in place today, so you can avoid fading into the landscape. Read the Article here.
Industrial and Technology Marketing Leader Thomas Park is the Latest Fractional CMO at Chief Outsiders
9.8.2021 — Park works with B2B industrial, technology, and SaaS companies to unlock EBITDA and topline growth
Luxury Daily: Does marketing change in an inflationary environment?
9.1.2021 — Many business owners are concerned about whether higher interest rates are an inevitability, should inflation continue to run rampant. Though interest rates may uptick modestly, ITR Economics suggests in their June Monthly Trends Report those concerns should not interfere with a business's plans about growing the company and protecting their bottom line, especially in the short term. Read the Article here.
Accomplished Industrial and B2B Chief Marketer Maureen Quirk Joins Chief Outsiders
8.17.2021 — Quirk’s diverse portfolio of senior leadership success includes professional services, industrial, wholesale and hospitality
Luxury Daily: How to market in an increasingly digitized industry
8.10.2021 — In the new paradigm, the B2B marketing function drives sales all the way through the funnel to evaluation. That means companies are deciding whether or not to put your business into their evaluation of products or services long before they ever pick up the phone to talk to a salesperson. Read the Article here.
Innovative Financial Services Marketer Ken Murray Joins Chief Outsiders’ Team of Fractional Chief Marketing Officers
8.9.2021 — Murray works with B2B and B2C financial services and other companies to build enterprise value and accelerate growth
Demand for Growth-Oriented CMOs Accelerates Through COVID-19, Into Post-Pandemic Landscape
7.29.2021 — Nation’s Leading Fractional CMO Group Grows More Than 57% YOY
YFS Magazine: Marketing In Today’s Inflationary Environment: What SMBs Need To Know
7.1.2021 — Build a solid go-to-market plan based on insights and the economic condition of the markets in which you compete. Read the Article here.
Chief Executive: How To Market In An Increasingly Digitized Industry
6.24.2021 — When CEOs are thinking about the overweighting of salespeople—and typically the underweighting of marketing in mid-market companies—they’re making a big mistake. Read the full Article here.