Experienced chief marketer cited for his deft ability to foster ROI at small- and mid-market businesses
WASHINGTON, D.C. – April 18, 2017 – Seasoned marketing executive Joe Kuna has been named partner at Chief Outsiders for his contributions in leading the firm’s small- and mid-market business clients to new levels of marketing prowess and ROI, it was announced today. Chief Outsiders is one of the nation’s fastest-growing “Executives-as-a-Service” companies, offering a roster of talented chief marketers like Kuna on a fractional basis to help companies revitalize their go-to-market strategies.
Known as a straight-shooting, action-oriented business driver, Kuna has a particular skill in quickly identifying untapped sources for change at businesses that have a sense of urgency in improving brand perception, product acceptance and revenue growth.
“Joe is very sharp, comes up to speed rapidly, asks outstanding questions, and takes you ‘gently’ from what you think you want, to what you actually need,” said Walt Petticrew, Founder of LuvYa Reader, whose company recently benefited from Kuna’s marketing insights.
Kuna’s three decades of successes in direct-to-consumer marketing included leadership roles in the publishing and content, health and beauty, entertainment, and insurance sectors. At the pinnacle was a turn at Time Life, Inc., where he served as Executive Vice President of Marketing & Media, and also as President & General Manager of Time Life Books.
“Chief Outsiders’ clients are ready for a direct, focused, and strategic approach to revitalizing their go-to-market efforts, and Kuna possesses the type of no-nonsense attitude to quickly make a difference,” said Tom McCrary, Managing Partner of Chief Outsiders’ Southeast group. “His proven track record of success has earned him this promotion to partner.”
About Chief Outsiders
Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 50 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 500 client companies to drive growth strategy and execution plans for a fraction of the cost of a full time executive.
Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past three years by Inc Magazine as one of the 1,000 fastest growing privately held companies in the US, and was recognized in the Houston Business Journal's Fast 100. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com
Topics: Fractional CMO4.18.2017