Chief Outsider Clay Spitz Heads Market Expansion Strategy for the Redesigned Classic RTUI Register Tape
Houston,TX – January 30, 2012 - With a new spin on a tried and true product, Register Tapes Unlimited, L.P, (RTUI), the #1 manufacturer and converter of offset printed register receipt tape in North America, selected Chief Outsider’s Houston based Clay Spitz to serve as fractional Chief Marketing Officer. In his new partnership with RTUI, Mr. Spitz is currently developing and will soon lead implementation of a go-to-market plan to position the redesigned product for the large retail and Quick Service Restaurants (QSR) market.
Register Tapes Unlimited, L.P., has taken their standard pre-printed thermal register receipt tape which includes paid advertising and reformatted it to serve as a platform for customer relationship marketing for Quick Service Restaurants (QSRs) and major retail chains. The register tape’s revamped design will meet the needs of multi-unit retailers, allowing them to communicate at the point of sale more effectively than ever before.
“Register receipt tape pre-printed with a company’s marketing messages on the back is an easy, inexpensive and a highly effective solution for companies seeking to promote new items, drive consumer traffic to webpage or social media pages, collect email addresses, or anything else a retailer wants to promote. Tests show that this is a very effective promotional medium with a extremely high return on investment,” said Waddy Wadkins, National Sales Manager for the new product.
“With more than two decades in business we currently distribute our product to over 7,000 stores across the United States,” said Doug Endsley, founder and CEO of RTUI. “Our solid business model, market leadership and momentum are driving the company’s growth. By leveraging the marketing expertise from Chief Outsiders, we intend to grow our business in new market segments.”
Clay Spitz’s expertise in developing growth initiatives for service companies was a strong match for RTUI’s demanding business model. Mr. Spitz is an expert at driving demand generation programs and holds a strong belief that marketing must deliver measurable results. Prior to joining Chief Outsiders, Mr. Sptiz held several high ranking leadership positions for Fortune 1,000 companies and growing businesses including Terminix International, TeleCheck and Cable Lock (Olshan Foundation Solutions).
Chief Outsiders is the nation’s largest executive marketing organization that connects world-class chief marketing officers, not consultants, on a fractional basis to growing companies. Unlike other strategic marketing consulting firms, Chief Outsiders brings practical executive experience to the table, working as a part-time addition to the staff and overseeing the implementation. The “fractional” concept provides businesses with a cost-effective solution to grow and expand by tapping into the tremendous talent pool of Fortune 50 through Global 2000 executives like Clay Spitz.
“One of the key concerns that CEOs face today is having a marketing strategy without a way to implement it,” added Art Saxby, principal and founder of Chief Outsiders. “That’s why our business model focuses on driving the implementation and filling the gap between strategic marketing leadership and hands-on execution.”
“Chief Outsiders is a great fit for our business,” added Endsley. “Knowing that we are gaining a hands-on CMO, Clay Spitz, on our executive team to assist us in marketing our new product is great. But we are also receiving the added benefit of having the entire Chief Outsiders network which provides additional support and collaborative expertise. That’s a terrific value add for any growing business.”
The impressive portfolios of the Chief Outsiders team span across multiple industries and global expansion strategies, all focused on an ROI-based approach. With nearly 25 chief marketing officers on the team, Chief Outsiders is expanding nationally and currently has regional operations in the Texas cities of Houston, Austin and Dallas as well as in New York, New Jersey, Connecticut, Florida, Georgia and Tennessee.
About Register Tapes Unlimited, L.P.
Founded in 1989 and headquartered in Houston, Texas, Register Tapes Unlimited, L.P., (RTUI) is the #1 producer of custom printed register receipt tape in the United States with a growing foothold in the global market. RTUI’s primary business is the printing and distribution of high resolution, high quality, full color money savings coupons that are distributed on the back of consumer receipts throughout most major grocery supply/store chains in the United States. Over the last five years the company has experienced a 300% growth in annual sales. More information available online at: www.rtui.com
About Chief Outsiders
Chief Outsiders, headquartered in Houston, TX, provides world-class chief marketing officers, not career consultants, who join the executive staff of growth and mid-size companies on a fractional basis. With regional offices in Austin, Houston, Dallas, Atlanta, Nashville, Jacksonville and New York, Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as Blickman, Golden Paints, Salient Systems, College Plus!, Healthy Connections, O’Rourke Petroleum, E|Spaces, Construction Connection, Melmedtronics and Spring Medical Systems. For more information, please visitwww.chiefoutsiders.com.
Ania Kubicki, Angles PR