American Marketer: How social media marketing could hurt your business

Atul is a Chief Outsiders Partner and CMO. He helps growth and medium sized companies achieve their goals and aspirations with cost effective and efficient marketing programs. His experience with start-ups and established companies spans a wide variety of industries, including technology, SaaS, automotive, industrial machinery, healthcare, medical equipment and devices, hospitality, clean energy, financial services and hedge funds. He is currently the Professor of Practice at Hult International Business School and teaches at their San Francisco, Dubai and London campuses.