News & Press Releases

CHIEF OUTSIDERS – THE NEW AND IMPROVED CMO

Innovative consulting firm provides a new way for companies to benefit from a Chief Marketing Officer

AUSTIN, TX – July 22, 2009 – Today, founders Kirk Brand Coburn and Art Saxby announced their new venture, Chief Outsiders – a company committed to redefining the traditional role of the Chief Marketing Officer (CMO).

Chief Outsiders focuses on outsourcing the Chief Marketing Officer role for growth and mid-size companies. While most mid-size companies could benefit from an executive level CMO, few can afford one or need one full time. Chief Outsiders now offers an alternative: a Chief Marketing Outsider – an ongoing, part-time executive addition to the CEO's staff to oversee marketing strategy and implementation with compensation based on delivering business results.

"We believe the CEO should be the #1 marketing executive," co-founder Kirk Brand Coburn said. "Our role is to come in as the #2 marketer to translate the CEO's vision and value proposition into an insightful, actionable, and measureable marketing plan that delivers results."

The Chief Outsiders team provides:

  • A strong #2 marketing executive that is an ongoing, part-time addition to the CEO's staff
  • A strategic plan that is INSIGHTFUL, ACTIONABLE, AND MEASUREABLE
  • Alignment so that operations, sales, and marketing are all working together toward the same goals
  • Visionary implementation of business and marketing strategies
  • Oversight and peer CMO review of key deliverables

"Chief Outsiders is not a marketing or advertising agency," said co-founder Art Saxby. "We work as a member of a company's management team to direct the development and implementation of marketing programs. Our clients get an executive level marketing leader for a fraction of the cost of hiring a CMO."

About Chief Outsiders

Passionate to create a new way to think about marketing, Kirk Brand Coburn and Art Saxby began Chief Outsiders to provide highly qualified Chief Marketing Officers to help growth and mid-sized companies achieve their vision by navigating them through the land of the lost. With a combined 40 years of experience in the marketing discipline, Coburn and Saxby are committed to helping companies accelerate growth and achieve their goals by providing them with the best chief marketing outsiders for a fraction of the cost. For more information, please visit www.chiefoutsiders.com.


Contact: Harper Scott
(512) 663-4243
harper@chiefoutsiders.com