.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
Chief Outsiders Promotes Marketing and Growth Leader, Anka Twum-Baah, to Area Managing Partner
Nation’s largest provider of Fractional Executive services to grow mid-market companies promotes Partner & CMO with a strong track record of business transformation and client success to Area Managing Partner
The CMO: Chief Outsiders’ Dina Wolfman Baker On Her Top 5 Tried + True Marketing Strategies
5.24.2023 — CMO Dina Baker shares the top 5 tried and true marketing strategies for other business leaders. Read the full Article here.
Chief Executive: Align Or Decline in 2023: Recession-Proofing Sales And Marketing
5.12.2023 — Coordination between sales and marketing is always important, but when the economy cools and businesses and their customers need to tighten their belts, it becomes absolutely critical. Read the full Article here.
Before It's News: Align or Decline in 2023: Recession-Proofing Sales and Marketing
5.10.2023 — CEOs are responding to recession fears by asking their CMOs to double down on demand generation, the latest Chief Outsiders Survey of CMOs tells us. CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. The alignment between both groups is also essential in “peacetime,” of course, but the need is even more urgent in the scenario of an economic downturn. Read the full article here.