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How to Decide Whether to Get a Fractional CMO
Posted by The Chief Outsider
Chief Outsiders Founder and CEO Art Saxby sits down with host Benjamin Wolf on a recent episode of the Win Win podcast.

When asked how he came up with the idea for a fractional CMO model, Saxby explained, "I really wanted to focus on companies that were smaller, mid-sized firms. But in most cases, mid-sized companies can't afford an executive-level vice president of marketing, or they don't need them forever. That's what led to the fractional part-time idea."
Watch the interview or listen to the show on Apple podcasts (https:// lnkd.in/eZ3_ris), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.RockTopics: Fractional CMO, Part-time CMO
10.5.2020
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