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EP27: Culture Counts - Saxby, Yeung, Ugrinsky, and Duverné
Posted by Deborah Fell

https://successbeneaththesurface.com/e/ep27-culture-counts-saxby-yeung-ugrinsky-and-duverne/
In this podcast, Deborah does a round-up of perspectives on the crucial topic of culture, incorporating relevant highlights from prior podcasts of four CEOs: Art Saxby, CEO and Founder of Chief Outsiders notes that the biggest lessons have been the importance and power of culture - the culture that draws the greatest leaders and contributors to work for the company and magnetizes like-minded clients to it because they hold the same values. (Full episode is here: EP25: Scaling Your Business - Curiosity and Leadership ) Chris Yeung, CTO and co-founder of Vimbly Group says “Some of the greatest accomplishments in humanity have been through partnership and cooperation” - and he values this type of culture so strongly, that he & his partner made the decision to shut down a company they had acquired when they found it a toxic culture. He merely called it a “hard lesson.” (Full episode is here: EP7: CTO Masterclass: How to Build a High-Performing Tech Team ) Xena Ugrinsky, CTO and Founding Partner at Pilot Wave Holdings Management, brings in the cultural impact on the speed and effectiveness of AI and digital transformation where sometimes we have to break the old cultural norms so that it’s okay to experiment, fail and leverage what you’ve learned. (Full episode is here: EP19: Building a Future-Ready Business - Tech, Culture, and Strategy ) Herby Duverné, CEO of Windwalker Group is creating A culture where people are working hard, yet having a good time - they are passionate about performing because they believe what the company is doing and what the company is is special. (Full episode is here: EP13: Building a Business on Solutions Rather Than Problems ) Links from this episode: Herby Duverné on LinkedIn Windwalker Xena Ugrinsky on LinkedIn Xena Ugrinsky on Twitter Pilotwave Holdings Chris Yeung on LinkedIn Vimbly Group Art Saxby on LinkedIn Chief Outsiders
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Deborah Fell
Deborah Fell is Area Manager Partner & CMO for Chief Outsiders. She is an expert at helping mid-market to large enterprise companies identify and capitalize on marketing strategies to increase revenue and profitability. Chief Outsiders provides fractional CMOs without the expense of a full-time resource to CEOs who want to accelerate revenue and profits through improved marketing strategies, implementation and leverage.
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