Last week, we delved into the world of customer knowledge on Success Beneath the Surface, and what an eye-opening journey it was! As Susan Finch and I explored the importance of truly understanding our customers, we uncovered a game-changing insight that separates successful businesses from the rest.
We often claim to know our customers, but do we really grasp their desires and needs beyond the surface level? Let me share a personal experience that perfectly illustrates this point. My husband and I recently purchased outdoor furniture, but what we truly sought were not just chairs, but unforgettable moments with loved ones in our courtyard.
The key is to look beneath the obvious and ask the right questions. That's precisely what the perceptive sales representative did, earning our business and future loyalty. I challenge you to question if your company truly comprehends your customers' deepest needs. Join me in this commentary as we uncover the untapped potential of gaining deeper customer insights for the growth and prosperity of your business. Don't miss last week's full episode, "Navigating Change: CEO's Playbook for Profitable Adaptation ."
Links from this episode:
Deborah Fell on LinkedIn
Susan Finch on LinkedIn
Funnel Media Group, LLC Jul 26, 2023 1:20:23 PM
Deborah Fell is Area Manager Partner & CMO for Chief Outsiders. She is an expert at helping mid-market to large enterprise companies identify and capitalize on marketing strategies to increase revenue and profitability. Chief Outsiders provides fractional CMOs without the expense of a full-time resource to CEOs who want to accelerate revenue and profits through improved marketing strategies, implementation and leverage.