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When the Rhythm Stalls - A Shared Playbook for Reviving Plateaued Account-Based Marketing (ABM) Pilots
Nov 19, 2025 9:33:24 AM |
Part 2 of the “ABM for Enterprise Value” series
Why Alignment Is at the Core of Enterprise Value
When the instruments are out of sync, discord is inevitable. In PE-backed businesses, this discord shows up as disconnected tech stacks, mismatched scorecards, or compensation plans that reward soloists instead of ensemble play. The result? Forecasting errors, sales friction, and pipeline gaps that echo in the boardroom.