Denise Steinbring Headshot

Denise Steinbring

Works with B2B and B2B2C life science and medical device CEOs to develop and execute transformational strategies and tactics that exceed customer expectations and deliver growth for the organization.

About Denise Steinbring

A results-oriented senior executive business leader with a proven track record of success in companies of all sizes, Denise builds winning go-to-market capabilities and customer experiences that drive growth. With a personal commitment to serving others as a multiplier, she a accelerates organizational outcomes by simplifying complexity, building relationships, ensuring alignment with key stakeholders and fostering a hyper-vigilant culture of customer-centricity. With strong strategic, managerial, and leadership experience, Denise successfully leverages market insights, tools, and data/analytics to drive competitive differentiation and to enable sales teams to deliver.  

How Denise has Helped Businesses Grow

  • Exceeded global annual revenue by 10.8% and US annual revenue by 12.4% at Cantel Medical in a COVID-impacted year when procedure volumes were down by establishing commercial operating mechanisms with the sales teams and focusing on training.
  • Led turn-around strategy for failing 4-year-old business at Medtronic focused on Type 2 non-insulin diabetes patients.  4 year revenue target was $65M (business was at $10M).
  • Grew revenue by 87% and expanded portfolio internationally while leading Global Marketing for Medtronic Coronary Structural Heart. Core business exceeded historic revenue and EBITDA objectives.
  • Led the enterprise commercial strategy for capital equipment Service & Repair on the integration team for Medtronic / Covidien, a $250M revenue source.
  • Drove Service incremental revenue 14 quarters in a row with an NPS of 73% launching Service-Max to drive improved CRM and visibility to contracts needing renewal.
  • Drove share gains of 5% and margin improvement of 7.7% globally in a highly price-sensitive market bylaunching several new hardware and disposable products and by leveraging strategic pricing strategies.
  • Exceeded plan by $26 million in a crisis by organizing a cross functional war room to ensure product supply following an earthquake which shut down manufacturing of largest competitor. 

Executive Experience

  • Chief Marketing Officer, Starkey Hearing
  • Vice President Of Strategic Marketing, Steris
  • VP, Strategic Marketing, Cantel Medical / Medivators
  • Sr. Director of Global Marketing, Medtronic, plc, Diabetes Group
  • Sr. Director of Global Marketing, Medical Education and Service, Medtronic, plc, Coronary Structural Heart
  • Director of Global Marketing and Medical Education, Perfusion, Blood Management, Medtronic, plc, Coronary Structural Heart
  • Director of Global Marketing, ACIST Medical Solutions

Clients Served

  • Biomed Simulation (Medical Device)
  • The Nearshore Company (Manufacturing)
  • nuCARE Medical Solutions (Healthcare Services)


  • Certificate, Digital Transformation: Platform Strategies for Success, MIT Sloan Executive Education
  • MBA, Pepperdine Graziadio Business School
  • BA, Psychology, Minor in Management, UC Irvine


"Denise has been one of the most effective, energetic people I have known. She has already made an enormous, transformative impact on our business and I couldn't say enough positive things about her."

- CEO of Biomed Simulation

Download Denise's Resume Here


Industry Experience Specialties
  • Market Penetration & Growth
  • Go-to-Market Strategy
  • Positioning & Messaging
  • Digital Marketing
  • Market/Consumer Insights
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