Denise Steinbring

About Denise Steinbring

A results-oriented senior executive business leader with a proven track record of success in companies of all sizes, Denise builds winning go-to-market capabilities and customer experiences that drive growth. With a personal commitment to serving others as a multiplier, she accelerates organizational outcomes by simplifying complexity, building relationships, ensuring alignment with key stakeholders, and fostering a hyper-vigilant culture of customer-centricity. With strong strategic, managerial, and leadership experience, Denise successfully leverages market insights, tools, and data/analytics to drive competitive differentiation and to enable sales teams to deliver. 

How Denise has Helped Businesses Grow

Denise brings a rare blend of strategic clarity and operational rigor to healthcare organizations navigating complexity, disruption, and growth inflection points. Whether stabilizing a struggling business or scaling a high-potential platform, she helps CEOs unlock value by building market-aligned go-to-market systems, energizing sales teams, and creating commercial leverage across the enterprise.

• Early-stage growth catalyst: At a medical device start-up, Denise laid the foundation for scale—establishing core systems, contracts, and GTM infrastructure while securing a strategic investment advisory firm to assist with a $2M capital raise. She touched every function to operationalize growth from the ground up.
• Building the marketing foundation for scale: 3 month project for a healthcare technology innovator clarify its brand positioning, align stakeholder messaging, and implement foundational marketing systems—including demand generation, CRM optimization, and sales/marketing enablement. The result: a scalable go-to-market engine built to support enterprise growth and commercial execution for their newly hired commercial leaders.
• Delivering growth in crisis: During COVID, she outperformed industry headwinds—growing U.S. revenues by 12.4% and global revenue by 10.8% at Cantel Medical—by instilling commercial discipline, optimizing field training, and aligning sales around high-impact behaviors.
• Reviving underperformers: At Medtronic, Denise led a turnaround of a stagnant business targeting non-insulin Type 2 diabetes patients. Starting from just $10M in revenue, she built a path to $65M over four years through a reinvention of the commercial strategy and novel portfolio roadmap.
• Accelerating global expansion: As Global Marketing leader for a $278M capital & disposables business, she drove an 87% revenue increase and expanded internationally while simultaneously exceeding EBITDA targets in core product lines.
• Maximizing enterprise value: On the post-merger integration team for Medtronic and Covidien, she developed a $250M capital equipment service strategy—extending lifecycle value and driving high-margin revenue growth.
• Operational excellence with customer impact: She launched Service-Max to drive 14 consecutive quarters of incremental service revenue with an NPS of 73%, enhancing CRM visibility and improving contract renewals.
• Strategic product innovation and pricing: Denise achieved a 5% global share gain and 7.7% margin lift by launching new products and deploying pricing strategies in a highly commoditized market.
• Crisis leadership under pressure: When an earthquake halted a competitor’s manufacturing, she led a rapid-response “war room” that secured supply, stabilized customer relationships, and delivered $26M above plan in a single quarter.

How Denise Leverages AI for Business Impact

• Engages companies that need pipeline growth—not AI experimentation—designing practical AI-enabled demand generation systems that increase qualified leads, improve sales focus, and accelerate revenue without adding headcount.
• Helps CEOs and CROs replace fragmented prospecting and inconsistent outreach with a standardized, repeatable motion—improving AQL quality, CRM integrity, and conversion rates across the funnel.
• Builds and deploys targeted AI agents for lead discovery, personalized outreach, and lead prioritization, enabling sales teams to concentrate on the highest-value opportunities and shorten sales cycles.
• Applies hands-on fluency with leading AI platforms (Claude, ChatGPT, Perplexity, Copilot AI, Zoom Revenue Accelerator) to help client leadership teams improve discovery rigor, surface buying signals, prioritize opportunities, and make faster, better-informed commercial decisions
• Co-developed an AI-powered Discovery Call Coach within Chief Outsiders' Growth Gears OS platform to improve qualification rigor and messaging consistency—helping commercial teams run more effective calls and convert more of the pipeline they already have.

Client Resources

• Why MedTech’s Brilliant Innovators Must Also Become Commercial Architects

Executive Experience

• Chief Marketing Officer, Starkey Hearing
• Vice President Of Strategic Marketing, Steris
• VP, Strategic Marketing, Cantel Medical / Medivators
• Sr. Director of Global Marketing, Medtronic, plc, Diabetes Group
• Sr. Director of Global Marketing, Medical Education and Service, Medtronic, plc, Coronary Structural Heart
• Director of Global Marketing and Medical Education, Perfusion, Blood Management, Medtronic, plc, Coronary Structural Heart
• Director of Global Marketing, ACIST Medical Solutions

Clients Served

• Medtronic (Medical Device)
• Advanced Diabetes Supply (DME Supplier)
• Biomed Simulation (Medical Device)
• The Nearshore Company (Manufacturing)
• nuCARE Medical Solutions (Healthcare Services)
• Carebox Healthcare Solutions (Life Sciences)

Education

• Certificate, Digital Transformation: Platform Strategies for Success, MIT Sloan Executive Education
• MBA, Pepperdine Graziadio Business School
• BA, Psychology, Minor in Management, UC Irvine

Testimonials

"Denise has been one of the most effective, energetic people I have known. She has already made an enormous, transformative impact on our business and I couldn't say enough positive things about her."

- CEO of Biomed Simulation

Download Denise's Resume Here