Denise Steinbring

About Denise Steinbring

A results-oriented senior executive business leader with a proven track record of success in companies of all sizes, Denise builds winning go-to-market capabilities and customer experiences that drive growth. With a personal commitment to serving others as a multiplier, she accelerates organizational outcomes by simplifying complexity, building relationships, ensuring alignment with key stakeholders, and fostering a hyper-vigilant culture of customer-centricity. With strong strategic, managerial, and leadership experience, Denise successfully leverages market insights, tools, and data/analytics to drive competitive differentiation and to enable sales teams to deliver. 

How Denise has Helped Businesses Grow

Denise brings a rare blend of strategic clarity and operational rigor to healthcare organizations navigating complexity, disruption, and growth inflection points. Whether stabilizing a struggling business or scaling a high-potential platform, she helps CEOs unlock value by building market-aligned go-to-market systems, energizing sales teams, and creating commercial leverage across the enterprise.

• Early-stage growth catalyst: At a medical device start-up, Denise laid the foundation for scale—establishing core systems, contracts, and GTM infrastructure while securing a strategic investment advisory firm to assist with a $2M capital raise. She touched every function to operationalize growth from the ground up.
• Building the marketing foundation for scale: 3 month project for a healthcare technology innovator clarify its brand positioning, align stakeholder messaging, and implement foundational marketing systems—including demand generation, CRM optimization, and sales/marketing enablement. The result: a scalable go-to-market engine built to support enterprise growth and commercial execution for their newly hired commercial leaders.
• Delivering growth in crisis: During COVID, she outperformed industry headwinds—growing U.S. revenues by 12.4% and global revenue by 10.8% at Cantel Medical—by instilling commercial discipline, optimizing field training, and aligning sales around high-impact behaviors.
• Reviving underperformers: At Medtronic, Denise led a turnaround of a stagnant business targeting non-insulin Type 2 diabetes patients. Starting from just $10M in revenue, she built a path to $65M over four years through a reinvention of the commercial strategy and novel portfolio roadmap.
• Accelerating global expansion: As Global Marketing leader for a $278M capital & disposables business, she drove an 87% revenue increase and expanded internationally while simultaneously exceeding EBITDA targets in core product lines.
• Maximizing enterprise value: On the post-merger integration team for Medtronic and Covidien, she developed a $250M capital equipment service strategy—extending lifecycle value and driving high-margin revenue growth.
• Operational excellence with customer impact: She launched Service-Max to drive 14 consecutive quarters of incremental service revenue with an NPS of 73%, enhancing CRM visibility and improving contract renewals.
• Strategic product innovation and pricing: Denise achieved a 5% global share gain and 7.7% margin lift by launching new products and deploying pricing strategies in a highly commoditized market.
• Crisis leadership under pressure: When an earthquake halted a competitor’s manufacturing, she led a rapid-response “war room” that secured supply, stabilized customer relationships, and delivered $26M above plan in a single quarter.

Executive Experience

• Chief Marketing Officer, Starkey Hearing
• Vice President Of Strategic Marketing, Steris
• VP, Strategic Marketing, Cantel Medical / Medivators
• Sr. Director of Global Marketing, Medtronic, plc, Diabetes Group
• Sr. Director of Global Marketing, Medical Education and Service, Medtronic, plc, Coronary Structural Heart
• Director of Global Marketing and Medical Education, Perfusion, Blood Management, Medtronic, plc, Coronary Structural Heart
• Director of Global Marketing, ACIST Medical Solutions

Clients Served

• Medtronic (Medical Device)
• Advanced Diabetes Supply (DME Supplier)
• Biomed Simulation (Medical Device)
• The Nearshore Company (Manufacturing)
• nuCARE Medical Solutions (Healthcare Services)
• Carebox Healthcare Solutions (Life Sciences)

Education

• Certificate, Digital Transformation: Platform Strategies for Success, MIT Sloan Executive Education
• MBA, Pepperdine Graziadio Business School
• BA, Psychology, Minor in Management, UC Irvine

Testimonials

"Denise has been one of the most effective, energetic people I have known. She has already made an enormous, transformative impact on our business and I couldn't say enough positive things about her."

- CEO of Biomed Simulation

Download Denise's Resume Here