Jon Rice Headshot

Jon Rice

Partner & CMO
Works with retail businesses, restaurants and franchisors to enter new markets, grow revenues, cut costs and revive distressed brands.

About Jon

Jon is a Chief Outsiders Partner and CMO based in Dallas who helps multi-unit restaurant, retail, and medical service brands build sales through strategic insight and innovative creative solutions. Effectively aligning marketing strategy with efficient resources, Jon develops marketing teams and improves relationships with field operations while creating programs that drive transactions at the unit level.

How Jon has Helped Businesses Grow

  • Led marketing turnaround at Chuck E. Cheese's, growing brand from $300 million to become the $800-million segment leader.
  • Restructured marketing for a 1,000+ unit QSR chain with a projected annual savings of over $800,000.
  • Generated a 15% sales improvement for a 200-location family steakhouse chain with a menu-relaunch campaign which was recognized by the National Cattlemen's Beef Association’s “Beef Backer Award” for best chain restaurant marketing effort.
  • Developed marketing support process for a 67 dental office chain which dramatically reduced wasteful spending and off-brand programs.
  • Directed the creation of repositioning strategy for an upscale, 12-unit casual dining concept producing a 10% comp sales improvement.
  • Served as interim CMO for casual dining chain and realigned marketing department generating an 8% turnaround in sales.

Published Works

Client Case Studies

Executive Marketing Experience

  • EVP, Chief Marketing Officer - HomeStyle Dining, LLC
  • Vice President, Client Partnership - Razor Marketing
  • President, Director of Marketing - Cookies by Design
  • VP Marketing - Chuck E. Cheese’s
  • Director International Marketing - Church’s Chicken
  • Director Marketing - Marriott Corporation

Clients Served

  • Modern Art Museum of Fort Worth (Museums and Institutions)
  • Six Month Smiles (Healthcare)
  • Performance POP (Marketing and Advertising)
  • Sonny's BBQ (Restaurants)
  • Cordua Restaurants Lp (Restaurants)
  • BTfurnishings (Retail)
  • Snyder’s LTD. (Environmental Services)
  • Women’s Foodservice Forum (Non-Profit Organization Management)
  • Talyst, LLC (Healthcare)
  • Lasco Enterprises (Restaurants)
  • Pure Dental (Healthcare)
  • Church's Chicken (Restaurants)
  • Greenbery's Coffee (Food & Beverages)
  • Skyline Deli & Café (Restaurants)
  • Alpaca/Belsono (Medical Devices)

References

“Jon Rice is excellent!”

Juan Carolos Deshon, CEO, Cordua Restaurants 

Download Jon's Resume Here

Expertise

Industry Experience Specialties
  • Brand Strategy/Refresh
  • Positioning & Messaging
  • Digital Transformation
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