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Featured Chief Outsider

Some of the nation’s most revered hospitality brands – including Marriott, Pizza Hut, Chuck E. Cheese’s, Ponderosa and Bonanza Steakhouses, Taco Bell and Church’s Chicken – have benefitted from the strategic insight and innovative creative solutions proffered by Jon Rice. Jon’s marketing expertise has been honed in situations where brands faced dynamic changes in their operating environment due to economic and competitive challenges or the evolution of their business model. For example, while at Chuck E. Cheese’s, Mr. Rice led the marketing team responsible for the turnaround of the iconic family dining establishment, elevating it from a $300 million brand to the $800 million segment leader. Before joining Chief Outsiders, Rice served as the CMO at Homestyle Dining, operators of Bonanza and Ponderosa Steakhouse restaurants.